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Top 4 OTT Streaming Platform Trends

Leveraging our deep domain knowledge, we had started developing OTT streaming platforms for market players across scales more than a decade ago.

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Top 4 OTT Streaming Platform Trends

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  1. Popularity of OTT Streaming Platforms • Netflix, Amazon Prime Video, Hulu, HBO, Disney+, etc. gives unlimited access to high quality content. As of 2019, there are over 182 million OTT subscribers in the United States. • To enhance customer engagement, OTT video streaming platforms are coming out with new and innovative product offerings. Fact: According to comScore, around 50 million households across the world, today have OTT video, which they consume in the same time-of-day pattern as traditional TV viewers.”

  2. Trend 1: Hybrid Monetization Models There are three primary monetization models that OTT streaming platforms operate on – • Subscription video on demand (SVOD) like Netflix. • Advertising (or ad-based) video on demand (AVOD). • Transactional video on demand (TVOD) like iTunes. Fact: “In March 2019, a survey conducted by PwC on 1,000 adult video-on-demand viewers in the US revealed that more than half of the content that the respondents streamed was licensed, while 44% of it was original to the platform it was viewed on.”

  3. Trend 2: Rising Demand for Digital Originals The year 2018 saw tremendous growth for SVOD platforms in terms of the global audience demand for original content. Analysts have forecast that the Netflix 2019 content budget could be as high as $15 billion. Original content is here to stay and shall remain king in 2019 and much beyond, period. Fact: “According to Parrot Analytics’ Global Television Demand Report 2018, SVOD platforms in combined released 319 new digital original series in 2018.

  4. Trend 3: Intensive Competition Leading to Content Fragmentation Much of the content that you find today on Netflix or Hulu is about to become exclusive to other rival OTT streaming platforms. The bonhomie between OTT market players should primarily focus on white-labeled or co-branded offerings Fact: “The Content Discovery study by PwC has found that video content discovery is a bigger pain point and source of frustration for consumers than finding other types of media.”

  5. Trend 3: Mobile Surpassing TV as the Primary Content Consumption Channel Mobile is fast emerging as the dominant growth channel for audio and video content distribution. For example, a particular individual who watches Game of Thrones on a regular TV screen while at home streams video content from YouTube on a smartphone while travelling. Fact: “According to a report from eMarketer, over 75% of worldwide video consumption occurs on mobile devices.

  6. Thank You For any query/concern, email us at ask@ kelltontech.comFor Latest industry news/updates, visit https://www.kelltontech.com/kellton-tech-blog

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