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Morphing into mobile multilingualism

Morphing into mobile multilingualism . Christian Lieske, Markus Meisl – SAP AG, Globalization Services Localization World Paris 2012. Why are we h ere?. Who are we?. What will we cover?. Mobile solutions for the enterprise. Enterprise mobility – What might be in the box? (1/2).

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Morphing into mobile multilingualism

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  1. Morphing into mobile multilingualism Christian Lieske, Markus Meisl – SAP AG, Globalization Services Localization World Paris 2012

  2. Why are wehere?

  3. Who are we?

  4. What will we cover?

  5. Mobile solutions for the enterprise

  6. Enterprise mobility – What might be in the box? (1/2)

  7. Enterprise mobility – What might be in the box? (2/2)

  8. Enterprise mobility – The country/language thing • 3.4 billion people have access to the web but don’t use it. • Low tech phones help (since text messages or voice systems are part of the Web). • A farmer who cannot read, but who knows how to grow trees in the desert, can share his knowledge via recordings or voice applications. • However, text messages have created barriers to reading and typing local languages into messages, and that needs to be fixed. • Max Froumentin (World Wide Web Foundation) • Uzbek: Younger users prefer Latin script, older ones prefer Cyrillic; some regions use Arabic script. • Keyboards don't necessarily exist, or do not provide all the needed features (Tavultesoftand Microsoft Keyboard Creator my help filling the gap) • Mobile devices reintroduce some of the problems related to font support – fonts or OpenType features are not supported. About 70% of devices don't render the text correctly. • Resort to creating alternative pages that download images of the text • Roberto Belo Rovella and David Vella (BBC World Service) Insights from http://www.multilingualweb.eu/

  9. Scale multilingual production – Example: SAP

  10. Mobile Development as a cross-company activity

  11. Mobile Production – Beware of the iceberg (1/4)

  12. Mobile Production – Beware of the iceberg (2/4) Example: State of affairs

  13. Mobile Production – Beware of the iceberg (3/4) Example: How to name things

  14. Mobile production – Beware of the iceberg (4/4) Example: Origin of user interface strings

  15. Platforms, programming languages and formats (1/2)

  16. Platforms, programming languages and formats (2/2)

  17. “Pre-mobile” translation-related processes (1/2)

  18. “Pre-mobile” translation-related processes (2/2) Language worker (Editor or translator) SAP Ling. Environment SDL Ling. Environment Short text editor Proposal pool TagEditor WorkBench/TM Server DesktopWorkbench WorldServer … Alchemy Catalyst Coordinators

  19. Morphed/evolved translation-related processes (1/3) • Productive translation (incl. up-/download) Product team SAP Language Services

  20. XLIFF Morphed/evolved translation-related processes (2/3) Format 1 Format 2 Format 3 Format 4 Format … Format n

  21. Morphed/evolved translation-related processes (3/3)

  22. Hybrid translation (1/2)

  23. Hybrid translation (2/2)

  24. Pre-validation – Evolution within the evolution Ask your product team to do screenshots …

  25. Conclusions

  26. Learning and best practices

  27. Challenges and gaps

  28. Thank you Contact information: christian.lieske@sap.com, markus.meisl@sap.com

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