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Professional Websites and Search Engine Marketing

A Beginner’s Guide. Professional Websites and Search Engine Marketing. Jonathan Phebus Software Developer Saratoga Technologies, Inc. The Process. Conceptualizing Your Website. The World Wide Web is full of useless websites that no one uses or cares about. Conceptualizing Your Website.

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Professional Websites and Search Engine Marketing

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  1. A Beginner’s Guide Professional Websitesand Search Engine Marketing Jonathan Phebus Software Developer Saratoga Technologies, Inc.

  2. The Process

  3. Conceptualizing Your Website The World Wide Web is full of useless websites that no one uses or cares about.

  4. Conceptualizing Your Website Don’t let your website suffer the same fate! Take the time to evaluate the following…

  5. Building Your Website Now that you’ve decided that you need a website, how do you go about building one?

  6. Building Your Website • Do you use • Microsoft Frontpage? • a generic online site building solution? • a PHP-Nuke or DotNetNuke hosted solution? • Or, do you go the completely custom Web development route?

  7. Building Your Website When deciding how a website should be built, consider the following: • Availability and Stability • Scalability and Extensibility • Maintainability • Security

  8. Break the MoldWithout Breaking the Bank A unique and attractive website design is paramount to the success of your website. Your site should express your business and your brand!

  9. Break the MoldWithout Breaking the Bank The Hybrid Approach: Design and build a unique and custom website without the cost and the headaches of completely custom development.

  10. Break the MoldWithout Breaking the Bank Website Templates: Not Your Parents’ Templates

  11. Marketing Your Website Web-based search engines can be a great way for consumers to find your website. But, Avoid the “search engine optimization” trap.

  12. Marketing Your Website Search Engine Pay Per Click Programs: • Google AdWords • Yahoo! Search Marketing • Ask Sponsored Listings

  13. Jonathan Phebus <jonathanp@saratogaus.com> Saratoga Technologies, Inc. http://www.saratogaus.com/

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