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Blue Ocean Strategy

Blue Ocean Strategy. Ch.8 Build Execution into Strategy. Group 3 John Wise Amanda Barrientes Ethan Noble Charles Hodges Jacob Weems. Introduction. Building Execution into Strategy Beyond compulsory execution Trepidation Fear of change leads to noncooperation

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Blue Ocean Strategy

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  1. Blue Ocean Strategy Ch.8 Build Execution into Strategy Group 3 John Wise Amanda Barrientes Ethan Noble Charles Hodges Jacob Weems

  2. Introduction • Building Execution into Strategy • Beyond compulsory execution • Trepidation • Fear of change leads to noncooperation • Sixth Principle of BOS • Culture of trust and commitment • Fair Process • Necessary for success

  3. Poor Process Can Ruin Strategy Execution • Lubber was a global leader in supplying water based liquid coolants for metalworking industries. • Choosing coolants resulted in too much machine down time and grew very expensive for the company. • Lubber devised a plan to cut selection time from 50 percent to only 10 percent. • This process reduced machine down time as well as eliminated the trial phase therefore simplifying the sales process.

  4. Poor Process Can Ruin Strategy Execution: Result • The strategy was doomed because the sales force fought it. • The sales representatives were upset about the trial phase being eliminated. • They felt left out of the whole decision making process and were not willing to cooperate with the new plan. • Sales did not take off and management were forced to pull the new plan and work on rebuilding trust with its sales representatives.

  5. The 3-E Principles • Engagement • Explanation • Expectation Clarity

  6. Implementation of the 3-Es • Must get employees at all levels involved • Communication is vital • Fear of the unknown

  7. Why Practice Fair Process? • Frederick Herzberg’s study on motivation • Individuals want to feel valued and respected • Individuals want to feel that their intelligence is recognized

  8. Fair Process and Violation of Fair Process Voluntary Cooperation in Strategy Execution Intellectual and Emotional Recognition Trust and Commitment Fair Process Intellectual and Emotional Indignation Violation of Fair Process Distrust and Resentment Refusal to Execute Strategy Figure 8-2

  9. Fair Process and Blue Ocean Strategy • Three components of Intangible capital • How do you create Trust, Commitment and Voluntary Cooperation? • CAT • Acceptance is conditional

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