1 / 13

BLUE OCEAN STRATEGY

BLUE OCEAN STRATEGY. Go where the profits and growths are – and where the competition isn’t. Create Uncontested Market Space and Make the Competition Irrelevant. Red Ocean Versus Blue Ocean Strategy. The 6 Paths to Blue Ocean Strategy. The 4 Actions Framework.

lark
Download Presentation

BLUE OCEAN STRATEGY

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. BLUE OCEAN STRATEGY Go where the profits and growths are – and where the competition isn’t

  2. Create Uncontested Market Space and Make the Competition Irrelevant

  3. Red Ocean Versus Blue Ocean Strategy

  4. The 6 Paths to Blue Ocean Strategy

  5. The 4 Actions Framework

  6. The 6 Principles of Blue Ocean Strategy

  7. Head-to-Head Competition to Blue Ocean Creation

  8. Eliminate-Reduce-Raise-Create Grid for Maxis Comm. Eliminate Raise • Eliminate the needs for customers to wait in line at banks or make purchases • Ease of payment • Speed of transaction • Level of mobile services • Technology on improving efficiency and speed of payment • Cost saving for its operation. It will cost company less due to payments are done via using Radio Frequency (RF) Reduce Create • Flexibility & reliability • Convenience & freedom • Security & privacy cashless transaction model • Unsecured payment and transaction by credit card • Price competition among competitors

  9. Strategy Canvas for Phone Co.

  10. Eliminate-Reduce-Raise-Create Grid Private Hospital Caring Comforting Healing Eliminate Reduce • Excellent customer services • Promotion and public relation • Wide variety of product range • Price war RaisedCreate • Quality of reporting • Accuracy and prompt • diagnostic • Qualified consultants and • professional workforces • Risk management – people • living with HIV, their family • and community • Comfortable, Privacy – offer • emotional and psychological • support • Counseling and education – • stop stigma against • HIV/AIDS

  11. Caring Comforting Healing Strategy canvas for a private hospital

  12. Eliminate-Reduce-Raise-Create Grid for a Cosmetic Co.

  13. Strategy Canvas (for a Cosmetic Company) Blue Ocean Strategy Presented by: Tan Sek Yan (GM02475)

More Related