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Mattel’s Digital Campaign : Barbie & Ken Reunite?

Mattel’s Digital Campaign : Barbie & Ken Reunite? . Mattel’s Campaign . Mattel launched it’s new campaign January-February 14 th 2011 . Campaign created by: Ketchum Public Relations + Mattel internal Marketing Team . Barbieandken.com Featured the Love O meter Facebook Foursquare

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Mattel’s Digital Campaign : Barbie & Ken Reunite?

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  1. Mattel’s Digital Campaign: Barbie & Ken Reunite?

  2. Mattel’s Campaign Mattel launched it’s new campaign January-February 14th 2011 Campaign created by: Ketchum Public Relations + Mattel internal Marketing Team

  3. Barbieandken.com Featured the Love O meter Facebook Foursquare Twitter YouTube • www.BarbieandKen.com • 5 million page views • Hundreds of thousands voted

  4. Social Media :

  5. Billboards in LA and NY to profess Ken’s love for Barbie

  6. Mattel’s Campaign was a huge success Barbie’s Facebook page experienced a 34% increase in fans (currently 2,213,158) & 200% increase in engagement, through comments, likes and shares.

  7. Just like Peanut Butter and Jelly or Fred and Ginger, Barbie® and Ken® have been synonymous with the most iconic and beloved pairings of all time.

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