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Brendan Galbraith, Ulster Business School

The convergence of ICT, policy, intermediaries and society to address the next frontier of inclusion, health and ageing. Brendan Galbraith, Ulster Business School Gavin Breslin , Sport and Exercise Sciences Research Institute Dewar Finlay, School of Engineering. Challenges.

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Brendan Galbraith, Ulster Business School

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  1. The convergence of ICT, policy, intermediaries and society to address the next frontier of inclusion, health and ageing Brendan Galbraith, Ulster Business School Gavin Breslin, Sport and Exercise Sciences Research Institute Dewar Finlay, School of Engineering

  2. Challenges • PA is the 4th highest health risk factor by WHO (heart disease, stroke, depression). • Mental health issues the most expensive category in health system • Strongly aligned to policy, synergies existing ecosystem programmes i.e. not standalone eg. Compton, • European-wide synergy and concertationegEurocities, http://nowwemove.com • Sustainable Business models include social dimensions, ie. social clause/value proposition affects emotions of volunteers and end users • Success factors – motivating users and lead users – affecting emotions & changing behaviour • EG. Community development & charities – People get active by doing good for others eg. fundraising. Eg. Special Effects/Gaze Control • Demonstrate additionality of People Olympics – not only health – safety, employability, depression, regeneration etc. • “Health and Equalities Agenda” – determinants of health & equality that leads to social inclusion. - EG. Risk behaviours: poor mental health, employability, skills, poverty… • Platform enabler for creation of secondary markets for social innovation (City & EC-wide)

  3. Key Challenge: Reduce Sedentary Behaviour • Tap into multiple contexts for PA (work, home, community, schools, active ageing etc) & demographic groups (elderly, children, unemployed, disabled etc) • Change culture – sit down in cars, buses, office, meetings, lunch breaks etc • How can we use technology to help break this culture? • How can we make PA programmessustainable?eg PIPS • Much research in PA, but gap with psychological wellbeing & psychological inactivity and sedentary behaviour. • Sedentary behaviour is linked to cardiovascalar disease, depression etc • Displacement theory – eg. can be PA but also sedantary because job is office based…

  4. Belfast & People Olympics • Active Belfast (policy) – promote physical activity (sport, walking, gardening – social inclusion), Active travelling (walk & cycle – most manageable activities for people to build into their lives). Empowered don’t need a walk group. • Belfast currently has an application to WHO to become an age friendly city • Belfast Strategic Partnership – addressing life inequalities, led by PHA, Council, Trusts & 23 community organisations • Health Ageing Strategic Partnership (400 older people groups) • Emotional Resilience strategy (inclusion, wellbeing) • ‘Belfast Works’ – lifelong learning, employment and education system • Belfast City Council European Unit – social inclusion strategy & action plan for Belfast City • Member of Eurocities & Smart Social Inclusion Working Group • Cross cutting themes/Additionality: • Belfast Drugs and Alcohol Coordinated theme (BDACT) • Poverty & Safety

  5. Ulster & Belfast Ecosystem

  6. Selected Ulster Health & Wellbeing Projects

  7. Measurement tools Adults • Physical activity assessment: • IPAQ (age 15-69) • Quality of Life assessment: • QOLI (age 17+) • Motives and barriers assessment in physical activity: • Exercise benefits and barriers scale (age 18+) (Sechrist, Walker, & Pender, 1987) Children • Physical activity assessment: • Physical Activity for children (PASS) project. • Quality of Life assessment: • The Kidscreen27 – Health Related Quality of Life (HRQoL) SMART Portable Technologies to support this!

  8. University of Ulster • Official Special Olympics Research Partner for Europe • Sport for Life endorsed by Inspire Olympic stamp (legacy of Olympics) • University of Ulster supported as partners representing Belfast by Belfast City Council • Strong convergence of policy, people and programmes • Multiple contexts & demographic groups for People Olympics in Belfast Contact: Brendan Galbraith, b.galbraith@ulster.ac.uk

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