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Will It Work Here? A Decisionmaker's Guide to Adopting Innovations. Amy Roussel, PhD, Program Director, RTI International – Presenter. Cindy Brach, M.P.P., Senior Health Policy Researcher, AHRQ – Presenter. Polling Question 1. I am a(n): a. Innovator b. Change Agent
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Will It Work Here? A Decisionmaker's Guide to Adopting Innovations Amy Roussel, PhD, Program Director, RTI International – Presenter Cindy Brach, M.P.P., Senior Health Policy Researcher, AHRQ – Presenter
Polling Question 1 I am a(n): • a. Innovator • b. Change Agent • c. Experienced Adopter • d. Potential Adopter • e. Researcher
Polling Question 2 How familiar are you with the Innovations Exchange? • Very familiar • Somewhat familiar • Not at all familiar
Definitions • Innovation: A new way of doing things • Adoption: The decision to take up an innovation that was developed elsewhere • Implementation: Putting that innovation into practice
Conceptual Framework • Started with Rogers (Diffusion of Innovations): • Observability • Relative advantage • Compatibility • Complexity • Trialability
Modifying Rogers’ Framework • Adoption as a process, not an event • Focus on adopting organization, not individual person • Core attributes involve fit between innovation and organization, not inherent in innovation itself
The Real World • Telephone interviews with 13 innovation adopters • Variety of settings and innovations • In-depth case studies of 4 organizations • Variety, again • Asked about failures • User testing • Round 1 – 7 testers • Round 2 – 6 testers
Polling Question 3 What aspect of the innovation adoption decision process is the most challenging for you in the VA? • Finding a champion • Identifying expected benefits • Assessing capacity • Assessing compatibility with our organization • Making a business case • Assessing readiness for change