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Arts Attendance in Ireland 2012-2013 Key facts about audiences for the arts in Ireland

This report provides insights into arts attendance in Ireland, including overall trends, audience demographics, preferred art forms, and digital consumption habits. Discover essential information to better understand and engage with Irish arts audiences.

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Arts Attendance in Ireland 2012-2013 Key facts about audiences for the arts in Ireland

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  1. Arts Attendance in Ireland 2012-2013 Key facts about audiences for the arts in Ireland

  2. Arts attendance is holding steady year on year. 1.5 million adults report that they attend at the arts once a year or more. 0.9 million adults reported that they attended a music gig at a stadium or arena. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  3. Attendance at every artform showed small increases in the 2012/2013 survey. Opera is the only exception. Plays, and art galleries are the two most attended artforms. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  4. People still do not attend very often. The frequency with which audiences attend at the arts remains a key issue. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  5. All artforms have slightly more women attending that men, except folk concerts and jazz. This is most marked in Dublin, where 57% of arts attenders are women. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  6. There are differences in attendance at certain artforms between the regions. Click hereand see Page 13 for more details. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  7. Young people between 15 and 24 make up the smallest percentage of the audience of any of the age groups except in contemporary dance. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  8. Just over 10% of the Irish population regularly use Twitter: and fewer than 15% of arts attenders in all the regions. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  9. Just under 50% of arts attenders regularly use Facebook. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  10. Just over a third of arts attenders are in full-time employment, and just under a quarter are retired. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  11. Direct mail remains a key channel of communication with arts attenders in Ireland: they are more likely to respond to direct mail than the general population. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  12. Arts attenders generally are more likely to regularly purchase tickets for events online than the general population. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  13. There are marked differences between the regions in terms of newspaper readership: nearly half of Dublin arts attenders are regular readers of The Irish Times, while a quarter of Munster arts attenders are. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  14. Arts attenders do not only or always read about arts events: many arts attenders are interested in reading about books and sport as well. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  15. The Sunday Independent is the most read Sunday newspaper in the country, and is also the most widely read by arts attenders. Nearly 20% of arts attenders read The Sunday Times. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  16. A quarter of arts attenders now regularly access the internet using a mobile phone. This points to the necessity for arts organisations to have websites which can adapt to phones and tablets. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  17. 54% of arts attenders log onto the internet more than once a day and they visit TV station and newspaper websites frequently. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  18. Tablet ownership has increased dramatically among arts attenders, particularly in Dublin. Click hereand see Page 46 for more details. All data ROI TGI 2012 (c) Kantar Media UK Ltd. Produced by Arts Audiences: www.artsaudiences.ie

  19. Arts Attendance in Ireland 2013 End

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