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Chris Banman Fall 2010 471.21 Providence College. Fundamentals of Marketing. chapter 4. Evaluating Market Opportunities. objectives use of the firm to: debt-holders interest principal shareholders dividends stock value employees employment pay others exchange externalities.
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Chris Banman Fall 2010 471.21 Providence College Fundamentals of Marketing
chapter 4 Evaluating Market Opportunities
objectives use of the firm to: debt-holders interest principal shareholders dividends stock value employees employment pay others exchange externalities social value use to the firm to itself: profits future Objectives Firm’s Course all firms have these objectives but relative importance varies
Case Resin Tech
Case Resin Tech
mission statement environments competitive economic technological cultural & social competitor analysis competitive rivals competitive barriers Internet nationalism political NAFTA North American Free Trade Agreement Competition Act consumerism SBU Strategic Business Unit portfolio management Key Terms in chapter 4