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Blue Ocean Strategy - Dtech Systems

Learn how to create uncontested market space and make competition irrelevant.<br><br>Find more at: https://www.dtechsystems.co/resources/

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Blue Ocean Strategy - Dtech Systems

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  1. The Blue Ocean Strategy

  2. The Business Universe Consists of Two Kinds of Markets Red Oceans Blue Oceans

  3. Blue Ocean Strategy Red Ocean Strategy Compete In Existing Markets Create Uncontested Market Space • • Beat the Competition Make the Competition Irrelevant • • Exploit Existing Demand • Create and Capture New Demand •

  4. Blue Oceans Are Not A New Phenomenon Which of Today’s Industries Were Unknown A Hundred Years Ago?

  5. Automobiles Pharmaceuticals Management Consulting Music Recording Aviation Petrochemicals

  6. Which of Today’s Industries Were Unknown Forty Years Ago? Discount Retailing Mutual Funds Express Package Delivery Cellular Phones Coffee Bars Biotechnology

  7. The Paradox: Red Oceans Still Prevail Despite the indisputable success of blue oceans, however, most companies continue to compete in red oceans.

  8. Red Ocean Initiatives Don’t Pay By focusing on incremental innovations, companies are failing to act in their best interests.

  9. Creating Blue Oceans Is Far More Profitable

  10. Why Do Companies Still Focus on Red Oceans?  Because That’s How They’ve Operated for Years and Years.

  11. Traditional Strategy Blue Ocean Strategy

  12. A Shift in Mindset It’s not always about technology innovation.  Incumbents aren’t necessarily at a disadvantage. 

  13. Blue oceans create high barriers to imitation. Such as: • Economic Barriers • Organizational Barriers • Cognitive Barriers

  14. Chart a strategic course past traditional industry boundaries in search of the unknown markets of the future.

  15. THANK YOU You can contact us at 00966 56 100 4748 info@dtechsystems.co www.dtechsystems.co

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