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Grow your Business and Brand Online Gwen Warren

Grow your Business and Brand Online Gwen Warren. About. Leadership Coach & PM Nutritionist 2006 Qualified Fitness Instructor 2008 Lecturer, Tutor, Courses, Corporate Wellbeing Sorts Nutrition – Elite athletes 2012 Online Products 2015 Wellbeing Retreats

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Grow your Business and Brand Online Gwen Warren

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  1. Grow your Business and Brand OnlineGwen Warren www.bitingfit.co.uk Tel:07753 832835

  2. About • Leadership Coach & PM • Nutritionist 2006 • Qualified Fitness Instructor 2008 • Lecturer, Tutor, Courses, Corporate Wellbeing • Sorts Nutrition – Elite athletes • 2012 Online Products • 2015 Wellbeing Retreats • 2015 Business Coach for small business (Health, Fitness, Wellbeing/Other) • One to One coaching for Online Business Growth and Branding www.bitingfit.co.uk Tel:07753 832835

  3. Sales and Growth in 12 months • 152 PIPs sold over 6 launches • Facebook advertising only • Repeat purchases from regular customers • Started off as a pilot Programme • Retreats – 3 in 12 months • Two sold out • £6,000 profit • Plus another £4,000 in up-sales • Successful Lead Magnet www.bitingfit.co.uk Tel:07753 832835

  4. Lead Magnet • 5 minute power Packed Lunches on the Go • Over 500 downloads in 48 hours on launch • Sold £1,500 of PIP in 48 hours www.bitingfit.co.uk Tel:07753 832835

  5. Where to Start ? www.bitingfit.co.uk Tel:07753 832835

  6. www.bitingfit.co.uk Tel:07753 832835

  7. www.bitingfit.co.uk Tel:07753 832835

  8. www.bitingfit.co.uk Tel:07753 832835

  9. NOW IS THE TIMETo Grow Online www.bitingfit.co.uk Tel:07753 832835

  10. The 6 KEYS to going Digital • Know your avatar intimately • Building an authentic personal brand • Sales funnel • Building your list & Content generation • Social Media Strategy • Nurture campaigns www.bitingfit.co.uk Tel:07753 832835

  11. EXERCISE 1):KNOW YOUR TARGET AUDIENCE- Your Ideal Client- Your Avatar- Where to Find them? www.bitingfit.co.uk Tel:07753 832835

  12. The 4 KEYS to finding your avatar • Goals and Values • What is she committed to? • What drives her? • What does she want to achieve professionally • What does she want socially • What does she prioritise in every day life • Who are most important to her in her life • What are her beliefs? www.bitingfit.co.uk Tel:07753 832835

  13. The 4 KEYS to finding your avatar 2. Challenges and Pain Points • What are her daily challenges? • What are her long term challenges? • What does she get frustrated with? • What are her health pain points? • What are her frustrations around food? • What is she most concerned about generally • What is she most concerned about health-wise? www.bitingfit.co.uk Tel:07753 832835

  14. The 4 KEYS to finding your avatar 3. Demographic • Age • Marital Status • Children • Profession • Income • Location • Interests • How do they relax? www.bitingfit.co.uk Tel:07753 832835

  15. The 4 KEYS to finding your avatar 4. Sources of Information • Books? • Magazines? • Websites? • Online media? • “Gurus”? • Conferences/Events? • Other? www.bitingfit.co.uk Tel:07753 832835

  16. Biting Fit Avatar www.bitingfit.co.uk Tel:07753 832835

  17. Building an Authentic Personal Brand www.bitingfit.co.uk Tel:07753 832835

  18. YOUR BRAND IS…1) VALUES: What is most Important to you 2) BELIEFS: What you believe to be absolute and true3) UNIQUE IDENTITY: What is unique and special about you? www.bitingfit.co.uk Tel:07753 832835

  19. Creating A Multi-Revenue Sales Funnel www.bitingfit.co.uk Tel:07753 832835

  20. Creating A Multi-Revenue Sales Funnel www.bitingfit.co.uk Tel:07753 832835

  21. Creating a Product Funnel • Different services at different priced products • Lead magnet • Trip wire £4.99 - £29 • Online programme £97-£197 • Higher Priced product £400 - £1000 • One to One Model ££££££ www.bitingfit.co.uk Tel:07753 832835

  22. Where to Start ? www.bitingfit.co.uk Tel:07753 832835

  23. www.bitingfit.co.uk Tel:07753 832835

  24. www.bitingfit.co.uk Tel:07753 832835

  25. Your Passive Income Product • Online Courses • Videos • Lectures • PDFs • Ebooks • Worksheets • Packaged up and uploaded onto a platform www.bitingfit.co.uk Tel:07753 832835

  26. www.bitingfit.co.uk Tel:07753 832835

  27. www.bitingfit.co.uk Tel:07753 832835

  28. www.bitingfit.co.uk Tel:07753 832835

  29. www.bitingfit.co.uk Tel:07753 832835

  30. Technology and Resources • CRM system – Mailchimp,Infusionsoft, Awebber • FB Ads – Outsource • PIP platforms – Kajabi, Summit Evergreen, Udemy, Thinkific • Webinars – Goto Webinar • Video – Screenflow, iMovie, Wistia, Vimeo • Leadpages – Leadpages.net, Squeezepagetoolkit • Membership sites eg wishlist www.bitingfit.co.uk Tel:07753 832835

  31. 3 Month Online Business Coaching Intensive • 1:1 Accountability and Coaching • X 6, 45 minute 1:1 Coaching and Strategy sessions • Identify your Avatar & Create your Funnel • Develop Your Brand • Create and Launch 2 Lead Magnets • Create your CRM System & Nurture Campaign • Build your list • Long Term/Strategy Planning • PIP Concept and Creation / Direction • Support in between sessions • £450 TODAY (Usually £597) www.bitingfit.co.uk Tel:07753 832835

  32. How You Can Learn and Implement the EXACT Steps • One FULL Day Training Course • £197 Today Only (Instead of £250) • Thursday 23rd March, Letchworth • Minimum of 5, Maximum 10 • Intensive Group Coaching • Take your Business to the Next Level • Path to Financial Growth www.bitingfit.co.uk Tel:07753 832835

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