Social Media: The Basics, The Rules, and the Rock n’ Roll

1. Social Media:The Basics, The Rules, and the Rock n’ Roll KiKi L’Italien, Senior Consultant DelCor Technology Solutions

2. Story: Learning to Play Guitar

3. Lessons: Learning to Play Guitar • Sometimes all you need are the basics • You have to know what the rules are before you break them • Know what you need before you spend your hard-earned cash

4. The Basics • Social Media has changed the way we communicate • People are social animals • Marketing spiel doesn’t work on social media • Companies and organizations are expected to have a social media presence (just like having a phone)

5. Don’t Know Where to Start Don’t Understand It Don’t Have the Time Don’t Know How to Educate Audience Don’t Have the Resources

7. The Rules • Authenticity • Being Human • Transparency • Give Back

8. Social Media Maturity

9. Knowing What You Need How to Set Yourself Up for Success in Social Media Using POST Methodology

10. Three Social Media “Must Haves” • Social Media Monitoring • Social Media Policy • Social Media Plan

11. Your Social Media Plan: POST Methodology • P – Who? • O – What? • S – How? When? • T – What? Where?

13. The Power of Community - Education “Give a man a fish; you have fed him for today.  Teach a man to fish; and you have fed him for a lifetime” —Author unknown

14. Fishing is Good, but it’s better to Rock.

15. Questions? KiKi L’Italien Sr. Consultant, Technology ManagementDelCor Technology Solutionsklitalien@delcor.com240-821-1790@kikilitalien klitalien@delcor.com