80 likes | 203 Views
BTW 250 – Cocomero Assessment. Anish Chivukula , Christina Oda , Robert Wu. Cocomero. SWOT Logistics. Background. Concept: Self-serve frozen yogurt. Strengths. Self-Serve Pricing Model Aesthetic Appeal. Weaknesses. Building Layout Acceptable Payment Types. Opportunities.
E N D
BTW 250 – Cocomero Assessment AnishChivukula, Christina Oda, Robert Wu
Cocomero SWOT Logistics
Background Concept: Self-serve frozen yogurt
Strengths Self-Serve Pricing Model Aesthetic Appeal
Weaknesses Building Layout Acceptable Payment Types
Opportunities Additional Locations/Expansion Advertisements/Coupons Web Presence
Threats Dining Hall Beri Cold Stone Jamba Juice
Conclusion Performing moderately well Huge opportunity for growth