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Niki Lauda. Biography . *1949 in Vienna Wealthy family Interested in motorsport Loans by Austrian banks Formel 1 Married twice Two sons. Race driver. 171 starts 25 wins 1976 Car accident on the Nürburgring . Airline Business. 1979 establishment of “ Lauda Air”
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Biography *1949 in Vienna Wealthy family Interested in motorsport Loans by Austrian banks Formel 1 Married twice Two sons
Race driver 171 starts 25 wins 1976 Car accident on the Nürburgring
Airline Business 1979 establishment of “Lauda Air” Only two airplanes (Fokker F-27) 1988 flights to Asia 1990 flights to destinations all over the globe 1991 plane crash in Thailand 1992 Cooperation with Lufthansa 1997 Austrian Airlines buys shares 2001 Lauda Air sold to Austrian Airlines
2003 Lauda establishes a new airline Marketing name: flyniki Later on: NIKI Cooperation with Austrian Airlines 2011 Air Berlin buys NIKI Lauda becomes the non-executive-director of Air Berlin
Qualities Dedication Clever business-approach Self-confidence Wise spending Smart investments Time management