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You Are What You Eat: The Growth of Organic Food Consumption

You Are What You Eat: The Growth of Organic Food Consumption. By Athena, Sarah, Pinky, Jim. Analysis of situation. Analysis product. SWOT:. Analysis of situation. Analysis market. Internal influences Personal Psychological External influences Social Marketing programs Environmental

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You Are What You Eat: The Growth of Organic Food Consumption

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  1. You Are What You Eat:The Growth of Organic Food Consumption By Athena, Sarah, Pinky, Jim

  2. Analysis of situation • Analysis product SWOT:

  3. Analysis of situation • Analysis market • Internal influences • Personal • Psychological • External influences • Social • Marketing programs • Environmental • Cultural • Buyers’ responses • lifestyle

  4. Analysis of situation • Analysis market • Internal influences • Personal • Age and income • High educated • Psychological • Trend of purchasing organic food • Believes on claims • concern of sustainable

  5. Analysis of situation • Analysis market • External influences • Social • notice on healthy food • Marketing programs • nutritious, natural and environmentally friendly • organic product varieties • Environmental • price and resources • Technology • Huge farm land available

  6. Analysis of situation • Analysis market • External influences • Cultural • Changed on consumer taste • Changed on cultural environment • Changed concern • Buyers’ responses • Consumer flavoured • Organic food demand • Lifestyle • Restaurants

  7. Analysis of situation • Summary of analysis • Organic - societal marketing product • Situation: • Supply is demand driven • Unnecessary expand and untruthful advertisements • Degree of blindness in consumers • Purpose of ‘Organic' is distorted • Business Profit > Consumer benefit

  8. Our Main Focus Main Focus: Attain Balance in Organic Business Profit and Society Benefits Targets: • Decrease Overfull Demand • Attack Pirated Organic Production • Emphasis Truthful Advertisement • Provide Help to Those Real Organic Producers

  9. Target Explanations • Decrease Overfull Demand • Protect Consumer Benefits • Release pressure on supplies • Attack Pirated Organic Production • Protect Consumers from buying fake products • Reduce Competition • Increase Revenue of Real Producers • Emphasis Truthful Advertisement • Encourage beneficial organic production • Increase confidence in buying organic products • Provide Help to Those Real Organic Producers • Increase willingness to buy organic products • Increase resource and cost -> Increase price -> Limit demand

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