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بسم الله الرحمن الرحيم Café a la Fikr Negotiation. Muhamad Aly Rifai, MD, CPE, FACP, FAPM, FAPA Chairman , Department of Psychiatry Blue Mountain Health System Professor of Clinical Psychiatry and Medicine The Commonwealth Medical College.
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بسم الله الرحمن الرحيم Café a la Fikr Negotiation Muhamad Aly Rifai, MD, CPE, FACP, FAPM, FAPA Chairman, Department of Psychiatry Blue Mountain Health System Professor of ClinicalPsychiatry and Medicine The Commonwealth Medical College
Negotiation is a process by which parties move from divergent positions to a point where agreement can be reached. Negotiation is both reason and emotion
Negotiation is not . . . War or Competition
We negotiate every day . . . at home. Negotiation means dialogue.
Negotiation • Everyday we are expected to make decisions that may have lasting effects: • Do I negotiate with the customer that is obnoxious, demanding and unreasonable? • Do I end a business relationship when the other party injures me financially? • Do I negotiate with my life partner who has betrayed me about how much time I get to spend with our child ?
We negotiate every day . . . at work. Negotiation means justifying and persuading the other person
We negotiate every day for many things. Negotiation means bargaining
Negotiation Framework • Alternatives to negotiated agreement • Are contracts binding • Is there linkage • Costs or benefits to delay • Uncertainty • Third party intervention • Principals or agents • Are the parties monolithic
Negotiation Framework • Are negotiations private or public • Precedent/history • Context • People • Parties: number of sides • Issues: factors to be resolved • Options: possibilities for each issue • Position: stated options • Interests: underlying objectives
Negotiation; definitions • Parties: number of sides • Issues: factors to be resolved • Options: possibilities for each issue • Position: stated options • Interests: underlying objectives
Negotiation parameters • BATNA: • Best Alternative to Negotiated Agreement • Reservation value: • maximum amount willing to pay (buyer), • minimum amount willing to accept (seller) • Contract zone: • difference between buyer’s and seller’s RVs • Aspiration value: goal or target
Strategy; Distributive Bargaining • Preparation • Negotiation framework • Negotiation parameters (yours and theirs) • Identify sources of bargaining power • Focus on your target, not on RV • Influence the perceptions of the other side • Anchoring
Strategy; Distributive Bargaining • Offers • Who should make the first offer? • What should your first offer be? • Counteroffers • Concessions • What information should I keep and what information should I share ?
Strategy; Integrative Bargaining • Integrative, or “win/win” negotiation can exist when there is more than one issue and • Negotiators differs from one another • Differences in preferences • Differences in beliefs about the future
Obstacles to Finding a Win/Win Agreement • Assumption of a fixed-pie • Pre-mature judgment • Ignoring the interests of the other side • Resolving each issue independently
Strategy: integrative bargaining • Negotiate over interests not positions • For every interest, there may be several positions that satisfy it • Behind opposed positions lie shared and • compatible interests as well as conflicting ones • Negotiating over positions commits you to a • particular position, not a particular interest
Strategy: integrative bargaining • Separate the process of thinking up possible solutions from the process of deciding among them • Conduct a brainstorming session • Broaden the options on the table rather than • look for a single answer • Generate a variety of possibilities before • deciding what to do
Strategy: integrative bargaining • Logrolling • Cost-cutting • Bridging • Negotiate over package, not issue-by-issue • Initial agreements and Post-Settlement • Mediation • Build trust and share information • Ask questions • Be creative • Separate the people from the problem
The Negotiator’s Dilemma Tension between competitive and cooperative tactics How do you know what balance will be most successful?
The Nitty Gritty Details • In person? On the phone? Email? • When is the best time to negotiate? • Location • Bluffing • Pace
Closing the Deal • How does the agreement meet their interests? • How can precedents be used to justify the deal? • What are their intangible motivations? • Who might be blocking a deal? • How can they save face?
Rifai ‘ top ten • Recognize opportunities to negotiate • Preparation • Match tactics to situation • Understand the other side’s perspective • Keep your target in mind during negotiation • Be strategic about what information to share • Look for win/win opportunities • Role play • Get yourself psyched up • Go to the “Negotiation Gym”
Emotions • Impact of positive emotions • encourage creativity • enhance problem solving • can lead to better agreements for both sides • help to preserve or enhance relationship • are contagious
Impact of negative emotions • Lose focus on objectives • Limits ability to listen • Refuse concessions • Harms your reputation • Inhibit creativity • Damage relationship • Are contagious
Role Playing 101: Anticipate Surprises • Write down your plan • Identify flash points • Decide what to say • Get help • Brief your partner • Rehearse several times • Debrief • Repeat
Recommended Reading • Negotiation Genius (Malhotra and Bazerman) • Getting to Yes (Fisher, Ury, and Patton) • Getting Past No (Ury) • Bargaining for Advantage (Shell) • The Art and Science of Negotiation (Raiffa) • Women Don’t Ask (Babcock and Laschever) • Ask for It (Babcock and Laschever)