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“It’s A Mall…It’s An Airport!”

“It’s A Mall…It’s An Airport!”. Retailers Moving to Airports Sarah Nelson Julien Herve. U.S Airports. Some of the world’s lousiest airport shopping Main obstacle: America’s longstanding apathy Professionally managed airports helping change. High-end Retailers.

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“It’s A Mall…It’s An Airport!”

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  1. “It’s A Mall…It’s An Airport!” Retailers Moving to Airports Sarah Nelson Julien Herve

  2. U.S Airports • Some of the world’s lousiest airport shopping • Main obstacle: America’s longstanding apathy • Professionally managed airports helping change

  3. High-end Retailers • Coming on the heels of an increase in high-end dining spots • Foreign high-end retailers with extensive experience looking to U.S • “Airside” vs. “Landside” • Limitations

  4. Captive Audience • Growing legion of air travelers with time on their hands • Planning extra time for post 9/11 delays

  5. Longer Hours Vague airline service levels Security logistics Image Distinct Challenges

  6. “Got 796 Quarters Handy?Get Yourself An iPod” • Debuted in Hartsfield-Jackson International Airport • iPod vending machine • Unleashes incredible impulse opportunity

  7. Sources • Articles • Grant, Lorrie . "Upscale retailers latch onto captive airport audience." USA Today 02/14/06 • U.S. Airport Shops Go High-End; Gucci, Hermes, Cartier Open Stores in Domestic Terminals; Best Deals Past Security GatesCecilie Rohwedder and Daniel Michaels.Wall Street Journal(Eastern Edition).New York, N.Y.:Dec 20, 2005. p.D.1 • McMillan, Robert. "Got 796 Quarters Handy? Get Yourself an iPod." PC World Jan 2006: 54 Pictures • www.flypdx.com/shops • http://www.mccullagh.org/photo/1ds-3/bwi-airport-night • http://www.answers.com/topic/o-hare-international-airport • http://www.ipodcare.de/shop/catalog/popup_image.php?pID=143

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