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Business Overview Brazil Fiscal Year 2008 – 4th Quarter

Business Overview Brazil Fiscal Year 2008 – 4th Quarter. João Franco September, 2008. Agenda. Market Overview FY08 Financial Overview and Released Titles Results Upcoming Releases - Local Estimate and Marketing Plan Competitive Release Schedule. Distributors’ GBO Market Share. Attendance

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Business Overview Brazil Fiscal Year 2008 – 4th Quarter

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  1. Business Overview BrazilFiscal Year 2008 – 4thQuarter João Franco September, 2008

  2. Agenda Market Overview FY08 Financial Overview and Released Titles Results Upcoming Releases - Local Estimate and Marketing Plan Competitive Release Schedule

  3. Distributors’ GBO Market Share Attendance (millions) Distributors’ GBO Market Share 28% 22 17.2 5.2 7.7 10.9 12.6 9.3 5.2 4.7 1.8 5.0 79.6 23% 18 1 Disney / Sony Joint Venture 1 Others is comprised of 23 small distributors. Note Figures consider data from the cinema industry in Brazil from October 4th 2007 to September 3th 2008. Source Nielsen EDI, Brazil September 3rd , 2008.

  4. Market share for thetop five Exhibitors Exhibitors’ GBO Market Share (FY08 YTD) GBO YTD (USD millions1) Locations Screens 46 34 7 21 19 6 583 716 402 176 77 82 70 45 1.355 2.207 100,8 38,1 14,0 13,5 12,5 11,9 106,3 297,1 2 Total 1 Dollars at FY08 budget exchange rate; 2 Others is comprised of 5 cinema chains and several independent theatres Note Figures consider data from the cinema industry in Brazil from October 4th 2007 to September 3rd 2008. Source Nielsen EDI, Brazil September 3rd, 2008.

  5. Agenda Market Overview FY08 Financial Overview and Released Titles Results Upcoming Releases - Local Estimate and Marketing Plan Competitive Release Schedule

  6. FY08 was not a very good year but we are expecting to revert this results in FY09 Fiscal Year 2008 vs. 2009 MUSD1 33% Revenue -17% Net Contribution Before OH -91% 25% 3% 1 Dollars at ACTUAL exchange rate 1,70 Reais Note Fiscal year term: October-September

  7. Negative Net Contribution for big titles like Wall-E and Caspian Fiscal Year 2008 Drivers by Net Contribution (updated Aug 2008) MBRL1 *Wall-E (0,42) *Caspian (0,25) *HSM3 (0,22) Overhead does not include WDI Allocation of 0,9 1 Dollars at ACTUAL exchange rate 1.70 Reais Note Fiscal year term: October-September

  8. FY08 negative variance in Net Contribution caused by poor Performance of important titles. • Budgeted Net Contribution • Titles Upsides • Saw 4 • Enchanted • Underdog • There Will Be Blood • Caixa 2 (LP) • Titles Downsides • Wall-E • Prince Caspian • National Treasure 2 • Release Date Future / Change / Rejected • High School Musical 3 (costs) • College RoadTrip • Beverly Hills Chihuahua • Confessions of a Shopaholic • Other • Print rebate adjustment • Others • Net Contribution forecasted Aug 08 • 5,338 • 588 • 354 • 140 • 97 • 76 • (3,559) • (1,280) • (189) • (226) • (127) • (65) • (46) • (311) • (304) • 0,486 91% Variation Note Figures in KUSD at ACTUAL exchange rate 1.70 Reais

  9. Princess Diaries Princess Diaries 2 Enchanted Budget Actuals Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  10. National Treasure National Treasure 2 Actuals Budget Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  11. Prince Caspian Chronicles of Narnia Pirates of the Caribbean 2 Budget Actuals IMD Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  12. Wall - E Ratatouille Cars Finding Nemo Incredibles Budget Actuals IMD Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais Admissions

  13. Agenda Market Overview FY08 Financial Overview and Released Titles Results Upcoming Releases - Local Estimate and Marketing Plan Competitive Release Schedule

  14. High School Musical 3 Ultimates Budget Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  15. Besides Disney Channel and Jetix support, the marketing campaign is focused on internet and radio audience Release Date Oct 24th, 2008 Prints 200 Rental US$ 2.324.000 Net Contribution US$ 660.000 Ad Pub Salary Allocation Trailer US$ 645.000 US$ 42.000 US$ 43.000 • Non Media • Media • TV (cable) • Radio • Internet 55% 45% Trailers Competitive Titles Comparison Titles #700 Trailers playing with Wall.E , Star Wars, Kung Fu Panda, Zohan, The Mummy, Space Chimps. Step Brothers (-3 weeks), Guerra dos Rochas LC (-2 week), Max Payne (-1 week) Ratatouille, Cars, POC

  16. Saw 5 Saw 3 Saw 4 Ultimates Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  17. Bolt Chicken Little Budget Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  18. Enchanted Bedtime Stories Budget Note Currency figures in KUSD; Note 2 Dollars at ACTUAL exchange rate 1.70 Reais

  19. Admissions are not increasing as expectedspecially due to the lower performance of Brazilian Films

  20. Agenda Market Overview FY08 Financial Overview and Released Titles Results Upcoming Releases - Local Estimate and Marketing Plan Competitive Release Schedule

  21. Seven Pounds Competitive Release Schedule shows very strong competition from Oct to Jan 2009 24-Oct-08 07-Nov-08 31-Oct-08 14-Nov-08 02-Jan-09 12-Dec-08 26-Dec-08 21-Nov-08 28-Nov-08 09-Jan-09 16-Jan-09 30-Jan-09 23-Jan-09

  22. Backup

  23. - Backup - Full Year Forecast vs. BudgetFiscal Year 2008, MUSD at Actual exchange rate 1,70

  24. Admissions growth is lower than screen growth Admissions (millions) Historic & Projected Admissions in Brazil Historic & Projected Screens in Brazil Screens Note Figures for each year from 2002 to 2007 consider data from the cinema industry in Brazil from January 1st to December 31st of each year. For 2008, was considered data from January 1st until September 3rd. Source Nielsen EDI, Brazil September 3rd, 2008.

  25. Brazilian Exhibitor MarketScreens 54% located in theatres with 5 or less screens. Back

  26. Brazilian Exhibitor MarketLocations 83% with 5 or less screens. Back

  27. Back

  28. Wall - E Prince Caspian Budget Ultimate Budget Ultimate Back to Wall-E Back to Caspian

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