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Minorities in Advertising

Minorities in Advertising. Kimberly Dillon Grantham. Target Marketing Issues. . . Or Ethics?. Is it ethical to target a lethal product to a community whose inhabitants have the highest rate of death related to this product’s usage in the United States?

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Minorities in Advertising

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  1. Minorities in Advertising Kimberly Dillon Grantham

  2. Target Marketing Issues. . . Or Ethics? • Is it ethical to target a lethal product to a community whose inhabitants have the highest rate of death related to this product’s usage in the United States? • A company develops a product that causes disease, death, and addiction, and targets it to a population that uses the product more than the general population.

  3. Target Marketing Issues. . . Or Ethics? • Given that cigarette consumption by more educated consumers has declined, is it ethical for cigarette companies to target the disenfranchised, less educated, more vulnerable communities? • We live in an era of personal responsibility and consumer choice. Marketers target based on demand . . .

  4. Target Marketing Issues. . . Or Ethics? • Are target marketing issues really target marketing issues, or are they more issues surrounding the use of harmful products?

  5. Target Marketing Forum • Why would a company single out a particular group to target when everyone uses the product? • Should advertisers have a responsibility to consider moral issues . . . or just advertising effectiveness?

  6. Advertising Industry Issues • Can general ad agencies approach the subject of how to appeal to a target market in a positive and sensitive way without minority representation within the agency? • What do company executives actually believe about target marketing and its effects?

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