Introduction to Blue Ocean Strategy

1. Introduction to Blue Ocean Strategy Strategy where you consciously target an uncultivated blue market rather than attempting to manage the tough competition on the red market, where your competitors are. Source: Blue Ocean Strategy by W. Chan Kim & Renee Maubourgne www.blueoceanstrategy.com

2. Blue Ocean Strategy

3. Six ways towards blue ocean strategy From competing with To creating across

4. Example of a strategy canvas The blue line shows how a blue strategy can separate itself radically from the traditional red strategies.

5. Four actions framework

6. Risk minimization and opportunity maximization in the formulation and implementation of blue ocean strategy