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International Sustainability Travel Courses for Working Professional Students

International Sustainability Travel Courses for Working Professional Students. Stuart Noble-Goodman, Dean School of Business University of Redlands. Redlands School of Business Context. Accelerated Courses 8 weeks/course 8 Regional Campuses 1700 Students 5 Degree Programs.

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International Sustainability Travel Courses for Working Professional Students

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  1. International Sustainability Travel Courses for Working Professional Students Stuart Noble-Goodman, Dean School of Business University of Redlands

  2. Redlands School of Business Context • Accelerated Courses • 8 weeks/course • 8 Regional Campuses • 1700 Students • 5 Degree Programs

  3. The Value Proposition: Students • Desire for travel—may have missed it as “traditional” student • Adult students have the $$ to travel • Immediate impact on their career trajectory • Access to cutting-edge ideas and technology • Networking/contacts • Access to international sustainability leaders • Experiential learning • Global Consultancy

  4. The Value Proposition: Institution • Fits with mission of School and University • Supports Liberal Arts • Fosters Global Citizenship • Spreads Sustainability Support • Alumni Affairs: Career enhancement • Establishes international connections for home-campus recruitment

  5. Administration Make it easy for adult students; at Redlands, we do this through: 1. Integrated course substitutions: MBA: Global Business MAM : Organizational Behavior MSIT : Global Knowledge Management BAM/ BSB: International Business 2. High level of service 3. Involvement of Dean’s Office

  6. Constructing the Trip • Initial contacts are key; then leverage initial contacts—sustainability is an amazingly generous community • Address multiple sectors: Transportation, Food Industry, Business Solutions, Hospitality, Public/Private, Government/Business, Small Business, Retail, Green Buildings, Energy, etc.

  7. Pedagogy • Intensive pre-trip activities • Combination of site visits, academic assignments, and free time • Post-travel academic products

  8. Basic Academic Requirements • A pre-departure classroom phase to orient participants in preparation for the experiential learning component of the course. • An on-site phase with seminars, corporate visits, and cultural activities. • An integration of learning phase after the overseas component (preparation of a travel journal, website contributions).

  9. Specific Academic Requirements • Travel journal (individual--on-site and post travel) • Research paper (country analysis, or topic as agreed upon by advisor-–post travel) • Travel website (group work-–post travel) • Presentations (pre- and post travel) • Course participation (all phases)

  10. Pre-Trip Preparation Three All-Day Pre-Departure Preparation Classes Held on Saturdays • First Saturday: Economic environmentglobally and in the specific countries visited. • Second / Third Saturday: • Specialists: Academic, industry, alumni • Students: Group research & presentations • Faculty: Cases/Other Assignments • Student Leaders: Trip preparations

  11. Typical FAQ’s • What’s the housing quality like? • Can I stay longer? • Can I bring a friend/spouse/child? • What’s included in the price? • Can I get single occupancy? • Can I get financial aid? • Will there be shopping?

  12. Assessment • LEARNING OBJECTIVES • To comprehend and apply an analytical framework within which the students evaluate regional sustainability business perspectives from political, economic, social, and cultural viewpoints. • To analyze the origins and characteristics of business functions in this region and their global consequences within the framework of sustainability. • To interpret and critically analyze events and trends in the country or region in terms of their implications for world markets, US businesses, and the student. • To gain expertise in a specific sustainability issue or business problem of the visited country.

  13. Leader Role and Responsibility • Before trip: Create webpage • During trip: Create and arrange travel journal within webpage • Collect pictures and generate slideshow (to be posted on webpage) • Hand out faculty / course evaluations and manage / adjust online questionnaire • Ambassador for next year’s program

  14. Strategy • Involve Students: Leadership Opportunities • Price Differentiation, Location Differentiation, Topic Differentiation • Segmented Marketing: Academic Programs, Alumni, Community, Faculty • Reward Students and Advertise: Best paper, best travel journal, best photos

  15. Building Momentum • Reunion Dinner • Mentoring program • Alumni engagement • Social Media • Scholarships • Adjunct faculty

  16. ScandinaviaThe Business Case for Sustainability April 20 – May 4, 2013 • Role of business in creating a sustainable future • “Post-consumer” Scandinavia • Green entrepreneurship and corporate sustainability in Stockholm, Copenhagen, and Berlin • Approximate trip cost - $4,500 + tuition

  17. Questions?

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