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Being Tire Smart in 2004

Being Tire Smart in 2004. Be Tire Smart – Play your P.A.R.T. P ressure A lignment R otation T read. February 2004. National Tire Dealers Convention Canadian International Auto Show 2004. National Tire Dealers Convention February 11, 2004. Held in Winnipeg, Manitoba

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Being Tire Smart in 2004

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  1. Being Tire Smart in 2004 Be Tire Smart – Play your P.A.R.T. Pressure Alignment Rotation Tread

  2. February 2004 • National Tire Dealers Convention • Canadian International Auto Show 2004

  3. National Tire Dealers Convention February 11, 2004 • Held in Winnipeg, Manitoba • Gathering of tire dealers from across the country • Introduction of the Be Tire Smart- Play your PART Campaign • How to support and participate • Access to brochures and information

  4. Canadian International Auto ShowToronto, February 13 to 22, 2004 • Great venue to promote Be Tire Smart message • Over 250 000 people stopped by the NRCan booth • Be Tire Smart material distributed • Advice was giving to drivers on proper tire maintenance

  5. March 2004 • Launch of Be Tire Smart in B.C. • Pacific International Auto Show

  6. 70% of Vancouver passenger vehicles have improperly inflated tires Percentage at par with National average Show motorists where to look for proper tire pressure ratings for their vehicles Tire maintenance procedures FOCUS: Safety Environment Costs ($$$) « get serious » Vancouver Tire Clinic/StudyMarch 25, 2004

  7. Pacific International Auto Show • March 26 to April 4, 2004 • Be Tire Smart Booth – Popular • 58 500 visitors to the NRCan booth • Education about proper tire maintenance • Great media coverage

  8. April 2004 • Messaging on Highway Signs • First National Be Tire Smart Week

  9. Getting Tire Smart on Electronic Highway Signs • From April to July • Safety messages regarding tire maintenance • Website • 2 Busy routes • 2.9 million drivers

  10. Be Tire Smart Week April 25 – May 1, 2004 • First national Be Tire Smart Week • Over 600 tire dealers participated • More than 270 000 brochures handed out to consumers • Public statements in support of initiative • Partners: Canadian Tire, Halifax Regional Police • Great media coverage

  11. New Partner: Canadian TireMay 2004 • 450 Canadian Tire Stores distributed over 200 000 brochures during Be Tire Smart Week • Shared tire maintenance advice and tips with customers and employees • Be Tire Smart advice was included in four separate Canadian Tire flyers to nearly 10 million Canadian households

  12. June 2004 • Environment Canada Tire Clinic • NRCan Tire Clinic • Michelin Community Health and Safety Week • Toronto Smog Summit

  13. Environment Canada Tire Clinic • Participants learned that being "tire smart" is a great way to help reduce greenhouse gas emissions and fuel consumption. • Helped motorists locate their vehicle’s placard for recommended tire pressure

  14. NRCan Tire Clinic • NRCan employees pre-registered for an appointment • Participants were shown where to find their vehicle placard and how to properly take tire pressure • Key campaign messages were shared • Opportunity to have their questions answered

  15. Michelin Community Health and Safety WeekJune 18 -19, 2004 • Companies can take initiative to share the Be Tire Smart – Play your PART message • Employees and the local community benefit from tips on proper tire maintenance

  16. Toronto Smog SummitJune 21st, 2005 • Ideal opportunity to share environmental benefits • Proper tire inflation can help eliminate 1.5 million tonnes of green house gas emissions from entering the atmosphere in one year • To Be Tire Smart helps reduce smog

  17. Canadian Industry Program for Energy Conservation • Promotes Be Tire Smart • Report issued shows many facts about energy consumption • More than 640 million litres of fuel could be saved every year with properly inflated tires.

  18. Rubber RecyclingOctober 2nd, 2004« New Frontiers in Rubber recycling »

  19. Be Tire Smart launch in QuébecOctober 13, 2004 • Media event and tire clinic in Montréal • Impressive media coverage for the day • 63% of cars in Québec have at least one tire with an inflation problem • Need to increase understanding among Quebec motorists about the safety and environmental benefits of being tire smart

  20. New Partner: CAA-QuébecOctober 2004 • CAA Québec joins as a partner in the campaign and was present at launch event • Educating motorists about the importance of simple tire maintenance • Sharing of information with CAA members mean • Safer roads • Fuel savings • Reduced greenhouse gas emissions

  21. 2005 ! • Great new Website: www.betiresmart.ca • Getting Tire Smart on Electronic Highway signs • Canadian International Auto Show 2005 • New DesRosiers National Study • 2005 Be Tire Smart Week • STILL ONGOING …………… !

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