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WILDLANDS CPR. BY TRACY JO SCHWEIGERT. RESTORING NATURAL AREAS & STOPPING THE MOTORIZED ABUSE OF PUBLIC LANDS.
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WILDLANDS CPR BY TRACY JO SCHWEIGERT
RESTORING NATURAL AREAS & STOPPING THE MOTORIZED ABUSE OF PUBLIC LANDS Wildlands CPR revives and protects wild places by promoting road removal, preventing road construction and limiting motorized recreation. We are a national clearinghouse and network, providing citizens with tools and strategies to fight road construction, deter motorized recreation, and advocate road removal and revegetation.
WHO CPR is a ‘environmental research’ non-profit organization. • go-to guys… • Small non-profit; very personable… “You get to talk to a person.” -CPR’s Development Director Tom Peterson
WHAT RESEARCH • Very limited… • Hippie…
WHERE MISSOULA • Nationwide…
WHEN 11 YEARS LATER: • Timing… “Instead have each of us incorporate (PR) into our responsibilities.” -Peterson • Details…
WHY Here are someanswersto the lack of organization at CPR. • Tardiness… • Media… • Strategy… • Distribution…
SUMMARY STRENGTHS: • Research… • Staff…
WEAKNESSES: • Tardiness… • Media… • Strategy… • Distribution…
OPPORTUNITIES: • Growth…
THREATS: • Growth… • Money (donations)… • Government…