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February 5, 2009. FDIC Advisory Committee on Economic Inclusion Bank Successes in Reaching the Underserved Monroe Bank & Trust. Monroe Bank & Trust (MBT). $1.5B Community Bank Founded 1858 – celebrated 150 th last year Traded on Nasdaq (MBTF) since May, 2003 25 branch locations
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February 5, 2009 FDIC Advisory Committee on Economic InclusionBank Successes in Reaching the UnderservedMonroe Bank & Trust
Monroe Bank & Trust(MBT) • $1.5B Community Bank • Founded 1858 – celebrated 150th last year • Traded on Nasdaq (MBTF) since May, 2003 • 25 branch locations • Recently acquired deposits of Main Street Bank • MBTeam Banking
Market Overview • Headquartered in Monroe in Southeast Michigan between Detroit and Toledo • Branches located in suburban and agricultural areas in Monroe County and southern Wayne County • Over 10.6% unemployment statewide • 9.6% in Monroe* • National Unemployment 7.2%* • Over 20% high school dropout rate** • *US Bureau of Labor Statistics December 2008 • **Monroe Public Schools
Market Share: • 53% market share in Monroe County • .9% in Wayne County • CRA Assessment Areas: • Monroe: 1 low and 1 moderate; 2 minority • Wayne: 2 low and 2 moderate since acquisition of Plymouth and Northville areas; 21 minority • (previously 1 low, 1 moderate, 6 minority) • Recognized a need to assist people in reestablishing good financial management practices or improving history • Needed to maintain consistency among branch personnel at account opening for persons with financial challenges
Product Design -Personal Accounts only -$50 minimum deposit to open -$10 monthly service fee -No minimum balance required -Free online access -Unlimited check writing -Free eStatement -ATM/Debit card with no deposit ability and daily withdrawal limit of $300 -Proof of paid balances at other FI’s -”Graduate” to traditional products in 12 months
Results to Date • - 49 Accounts opened • 15 Closed – 69.4% retention • 11 of the 15 closed with negative balances (73% of closed or 22.4% of total) • -$9,534 in current balances • -$194.57 average balance on open accounts • $606 in unpaid overdrafts (6.4% of current balances)
Young Adult Checking -Launches in April 2009 -Designed for 18 – 24 year old group -$50 to open, no minimum balance -$20 of free ATM use each month -ATM/Debit card with deposit capability/standard daily withdrawal limit -Will require training at account opening -100 debit rewards points at account opening -Defaults to High Interest checking product on 25th birthday
Critical Element:MBT Outreach & Education Efforts • Elementary Partnership in Education Program • -MBT Scholarship Program • -Bank At Work Programs • -MBT ID • -CARE Process
-ENLIST Volunteer Program -25th Anniversary Year -137,000 Volunteer Hours to date -Average 5,480 hours per year; currently 9,000 -325 members (85% of employee base) -$45,112 in additional funds raised -Over 100 organizations served each year -National and regional recognition
-MBTeach -Extension of “ENLIST”volunteer program -41 of 380 (11%) Employees Certified as MBTeachers -14 organizations requesting classes after 1 ad -FDIC Money Smart Curriculum -High Demand for: -Your Own Home -To Your Credit -Money Matters
-The Learning Bank -Low income, underserved population -31% African American and 5.2% Hispanic -Collaboration with Monroe County Community College Monroe County Opportunity Program Monroe County Intermediate School District Southeast Michigan Community Alliance State of Michigan Department of Education -GED Prep and Testing -COMPASS Testing -Financial Literacy Courses via MBTeach
Opinion Piece Monroe Evening News January 29,2009
Conclusion Multiple approaches to areas served Concentration on literacy supported by products