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3 BUSINESS MODEL CANVASES:

3 BUSINESS MODEL CANVASES:. Credit Suisse ICBC CHINA BOURSORAMA France AUTHORS: Evangelos BRACHOS Sikka GOMEZ Christian SERY Sabrina OSSEY Lecture : e-business 2011 MScIS Group’s subject : BANKING & FINANCE. CREDIT SUISSE. Key activities.

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3 BUSINESS MODEL CANVASES:

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  1. 3 BUSINESS MODEL CANVASES: • Credit Suisse • ICBC CHINA • BOURSORAMA France • AUTHORS: Evangelos BRACHOS Sikka GOMEZ Christian SERY Sabrina OSSEY Lecture : e-business 2011 MScIS Group’ssubject : BANKING & FINANCE

  2. CREDIT SUISSE Key activities Value proposition Customer relationships Key partners Customer segment • Private banking • Investissement Banking • Asset management Shared services • good strategy • Strengths of Asset Management • Relationship management model • Personnal consultation (hotline) • Associations • Authorities • Sponsorship • Society • Private Clients • Corporates & institutions lien • Governments Key ressources Channels • large network • An expertise section • Social media • Credit suisse Brand • Services • Ambassador :Roger Federer • BANK offices • Internet banking and business transaction • social media • Direct net banking app (on iphone) Cost structure Revenue streams • corporates • Training • New agencies creation • Investments funds and securities • Traders • New assets managers • Hedge funds • Rates • Services payments • return on equity • New asset • Collaboration revenues • Gross margin in the Wealth Management Clients business • lien

  3. Industrial and Commercial Bank of China Ltd ICBC Key activities Value proposition Customer relationships Key partners Customer segment • Risk management • Investment • Consultancy services • Insurance • E-banking • Financing services • Securities, • Mutual fund, bonds • Structured • financial asset • Relationship management • VIP version of personal • internet • Consultants • Auditors • Insurance company • Bank • Clients • Companies • Governments • Rewards programs • Octopus Automatic Add- • Value Service • Free personal accident • travel insurance • VIP version of personal • internet • Second password • security mesure Key ressources Channels • Integrated account • Service • Materials • ICBC Brand • Bank corporates • Internet banking • Phone banking Cost structure • Training • Bonus • New agencies creation • Discount on charge • Audit charge • Investments funds and securities Revenue streams • Rates • Services payments • Commission rates insurance

  4. BOURSORAMA Key Activities Value Proposition Customer Relationship Key Partners Customer Segment -Marketing -E-Banking -Brokerage • -Internet Providers • Suppliers of Financial Data • Société Générale • A Free and simple news of the stock exchange • CustomizableBrokerage service • E-Banking 24/7 with innovation (online check ...) • Everythingatlowcost and on a unique portal -Switchingcosts People interessed by the stock exchange Key Ressources Distribution Channel -Brand recognition -Bigattendance -online experience -Word of mouth -Internet -social networks FINANCE -Internet costs - Technologic infrastructure cost (computers, server..) Cost Structure Revenue Streams -Advertising on the website -brokerage revenue -Commission

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