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Communication Strategies for Preventing Defaults. Presenter David Hughes Utah Higher Education Assistance Authority (UHEAA) – Borrow Wisely. Why Communicate with Borrowers? What should you Communicate? Who will you Communicate to? When will you Communicate?.
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Communication Strategies for Preventing Defaults Presenter David Hughes Utah Higher Education Assistance Authority (UHEAA) – Borrow Wisely
Why Communicate with Borrowers? • What should you Communicate? • Who will you Communicate to? • When will you Communicate?
Why have a “Communication Strategy”? • Do I have: • Important Information for students? • (Cost) Effective way to Communicate? • Letters? • Email? • Website? • Face to Face? • Resources to Implement Communication Strategy?
What should you Communicate? • FAFSA Information • Financial Aid Award • Loan Information • Important Event Reminders
Who will you Communicate to? • First Time Borrowers • Continuing Borrowers • Large Debt Balance Borrowers • Borrowers Who Withdraw or Reduce Enrollment • Borrowers Approaching Graduation • Borrowers in Grace
When will you Communicate? • At Time of Application • School • Financial aid • At Time of Financial Aid Award • At Time of Loan Award / Disbursement • At Time of Graduation / Grace • Delinquent Borrowers?
David Hughes Utah Higher Education Assistance Authority (UHEAA) Office – (801) 321-7220 Email – dhughes@utahsbr.edu