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Lifeline Online Communications

Amanda Lehner Online Communications Manager National Suicide Prevention Lifeline 1-800-273-TALK (8255) alehner@mhaofnyc.org. Lifeline Online Communications. Seeking Health Information Online. The Pew Internet Project says:

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Lifeline Online Communications

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  1. Amanda Lehner Online Communications Manager National Suicide Prevention Lifeline 1-800-273-TALK (8255) alehner@mhaofnyc.org Lifeline Online Communications

  2. Seeking Health Information Online The Pew Internet Project says: • People turn to the internet for health information when the stakes are high and the connection needs to be fast. • That between 75% and 80% of internet users have looked online for health information. • One in five internet users has looked for mental health information.

  3. Social Media • Free and easy to use • Viral: Word of mouth referrals, increased visibility • Facilitating a conversation, disseminating information and promoting change • Creates a community of supporters-- identify, engage and commit • Radical transparency = approachability • Perceived anonymity= reaching out

  4. Lifeline Online Communications • Lifeline Website: www.suicidepreventionlifeline.org • Blog: www.crisiscentersblog.com • Social Networking Sites • Lifeline Gallery: www.lifelinegallery.org

  5. Lifeline Online Communications – Social Media • MySpace - 3,000 friends:www.myspace.com/800273TALK • YouTube - Over 25,000 views: www.youtube.com/800273TALK • Facebook - 1,700 fans:www.facebook.com/800273TALK • Twitter - 470 followers: www.twitter.com/800273TALK

  6. Online Partnerships • MySpace – outreach, resource and donated ads • Facebook – outreach, resource • YouTube – resource, Google Grants • Help.com – automated response

  7. Lifeline Website Traffic • In Q4 2008 average monthly unique visitors (160,683) increased 117 percent compared to Q4 2007 (74,041).

  8. Lifeline Traffic Sources 2008

  9. Online Crisis • Lifeline defines "online crisis" as someone in suicidal crisis who is reaching out online, or someone who knows a friend (and sometimes stranger) that is threatening suicide online • Lifeline receives online crisis reports via: Facebook, MySpace, YouTube, Twitter, Lifeline Gallery, and Lifeline website • Respond according to Online Crisis Protocol: Person is helped via email

  10. Online Postvention • Work with community and schools to post resources on profiles of the deceased • Use existing social network to identify and reach the network most affected by the death • View comments to identify people at risk

  11. In the News

  12. Current Challenges • People reaching out online are given hotline # • Some do not want to call • There is no way to track how many are calling the hotline • No online standards or best practices • Online crises increasing, no resources

  13. Future Opportunities • Increase visibility of services on the internet, raise awareness • Link up with other health services and mental health services to build and connect an online network of care • Offer online support: • Online crisis chat, online warning signs, online natural gatekeepers training • Evaluation and research

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