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A RETAILER PERSPECTIVE Mixed Plastics Conference 30 th October 2007

A RETAILER PERSPECTIVE Mixed Plastics Conference 30 th October 2007. Shane Monkman. ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards. A Retailer Perspective. 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say……

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A RETAILER PERSPECTIVE Mixed Plastics Conference 30 th October 2007

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  1. A RETAILER PERSPECTIVE Mixed Plastics Conference 30th October 2007 Shane Monkman ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  2. A Retailer Perspective 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say…… 4. LGA “war on waste” 5. What ASDA can do and what we call for ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  3. A Retailer Perspective 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say…… 4. LGA “war on waste” 5. What ASDA can do and what we call for ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  4. A Retailer Perspective 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say…… 4. LGA “war on waste” 5. What ASDA can do and what we call for ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  5. A Retailer Perspective 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say…… 4. LGA “war on waste” 5. What ASDA can do and what we call for ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  6. A Retailer Perspective 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say…… 4. LGA “war on waste” 5. What ASDA can do and what we call for ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  7. “our survey said…….” TOP ANSWER ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  8. Customers: Key Trends The over packaging of products remains a key concern of Customers. [Produce Research March 2007] The majority of Customers regularly recycle and look for recyclable packaging. [Produce Research March 2007]. Currently over 23% of the UK’s household waste is now recycled, growing by 50% each year [Defra 2006] “Pay As You Throw” (Chip and Bin), refuse collections are widely predicted in the UK in the next two years, forcing Customers to pay for the waste they don’t / can’t recycle. ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  9. “For a big retailer to lead on this is fantastic” Our customers said……. “I just want you to make it easier for me to recycle” “Plastic is plastic, surely?” “I just find it confusing!” “The amount of plastic I throw away is just wrong” “Where is the common sense?” “Why can my sister recycle No 5 where she lives and I can’t?” “Why can’t I recycle my yoghurt pots?” “Why don’t you just use recyclable plastic?” ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  10. A Retailer Perspective 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say…… 4. LGA “war on waste” 5. What ASDA can do and what we call for ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  11. ASDA Packaging Materials Consumption • 4 Packaging Materials Dominate • Customers remain “confused” about Plastics recycling • 3 of Which our customers can widely recycle • An increasing number can recycle Aluminium ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  12. ASDA Packaging Materials YOY +6% YOY • Plastic is the fastest growing packaging material we use @ 6% YOY • ASDA now uses more ‘Plastic’ than ‘Glass’ ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  13. ASDA Plastics Consumption YOY +7% YOY • Recyclable Non-Bottle Plastics = 40,000t • Recyclable Non-Bottle Plastics = 20% of ASDA Total Packaging Consumption ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  14. “I just find it confusing!” For those that weren’t taking notes…… ASDA = 67,000t p.a. Plastics = +6% YOY Recyclable Non-Bottle Plastics = 40,000t p.a. Recyclable Non-Bottle Plastics = 20% of ALL ASDA Packaging Recyclable Non-Bottle Plastics = +7% YOY Only 8% of LA’s Recycle ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  15. A Retailer Perspective 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say…… 4. LGA “war on waste” 5. What ASDA can do and what we call for ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  16. What the papers say…… ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  17. Underneath the headlines……. ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  18. A Retailer Perspective 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say…… 4. LGA “war on waste” 5. What ASDA can do and what we call for ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  19. LGA “war on waste” SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07

  20. 29 Items Purchased: ASDA SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07

  21. Total Packaging: ASDA SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07

  22. Weight of packaging for the basket of 29 food items, by retailer ASDA use only 0.4% more packaging than a “Market Stall” ASDA use 7% less packaging than “Local Retailers” ASDA use 5% less packaging than average (all) ASDA use 4% less packaging than ‘Multiples’ SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07 ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  23. “Recyclable”: ASDA SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07

  24. Proportion of packaging that was recyclable, by retailer ASDA uses 16% more recyclable packaging than M&S Only 11% less than “Market Stall” (Paper Bags) ASDA packaging 2% more recyclable than average (all) ASDA packaging 6% more recyclable than average multiples SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07 ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  25. Radio 5 – 23.10.07 “So ASDA, why can’t we recycle 30% of your packaging?” ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  26. = 92% 23g 22g 33g 23g 23g 29g 12g 2g 17g Recyclable but not collected: 162g SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07

  27. Weight of packaging and proportion of which was recyclable, by retailer 92% 81% 90% 92% 82% 84% = 87% SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07 ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  28. = 92% Mixed Plastics Recycling ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  29. = 92% 23g 22g 33g 23g 23g 29g 12g 2g 17g Recyclable but not collected: 162g SOURCE: Local Government Association (LGA) / BMRB research & press release – Oct 07

  30. A Retailer Perspective 1. Why Recycling matters to our customers 2. Why Recycling matters to ASDA 3. What the papers say…… 4. LGA “war on waste” 5. What ASDA can do and what we call for ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  31. Customers We will make it easier for our customers to recycle more of our packaging more often • Every packaging component on every pack ASDA PACKAGING TO BE 100% RECYCLABLE ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  32. For those that are still not taking notes…… ASDA Recyclable Non-Bottle Plastics = 40,000t p.a. and growing at +7% YOY 92% of ASDA Packaging is ‘Recyclable’ 87% of Supermarket Packaging is ‘Recyclable’ Only 8% of LA’s Recycle Mixed Plastics represent THE recycling challenge “I just find it confusing!” ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  33. ASDA Can End the postcode lottery of recycling Specify material types and PCW recycled content Provide End-Markets for recycled products Educate Customers Adopt On-Pack Messaging What will you do? ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  34. We call for An end to the postcode lottery of recycling Centrally guided recycling collection strategies LA’s centrally resourced for Mixed Plastics collections Govt, LA, Industry and Retail collaboration on recycling Less confused customers A debate around facts not fiction ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

  35. ‘Multiple Environmental Retailer of the Year, 2007’ – Retail Industry Awards

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