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Athens 30 October 2007

Athens 30 October 2007. By: Daniela Wagner President, Tralliance Partners International. The internet revolution is here to stay!. Growth Trends. Growth pattern follows overall evolution of purchasing trends on the web – Anglo Saxon markets shift to international markets

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Athens 30 October 2007

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  1. Athens 30 October 2007 By: Daniela Wagner President, Tralliance Partners International way2doit.com - Confidential

  2. The internet revolution ishere to stay! way2doit.com - Confidential

  3. Growth Trends • Growth pattern follows overall evolution of purchasing trends on the web – Anglo Saxon markets shift to international markets • 2000 to 2005: global travel retail sales grew from 6% to 17% of all internet sales • Now over 50% of all travel sold is sold online versus offline (Easyjet set the trend) • Complex travel sold online – cruises, packages, etc. • Suppliers want to regain control over intermediaries (2005: 11% sold via intermediaries, 6% by suppliers) • 2006: announcement of aim by major tour operators to drive buying online (Thomas Cook 20%, TUI 26%) way2doit.com - Confidential

  4. But what is next? • So far, the companies have been in control… • Marketing • Banner ads • PPC • SEO • Now that is changing and the consumer is taking control…. • Communities • blogs • Trip Advisor way2doit.com - Confidential

  5. But what is next? • What the consumer says about your product is more important than what you say about it! • This is a great challenge for brands and for small and large companies alike way2doit.com - Confidential

  6. Think differently… • Everyone must have a website – there are no excuses! • Look at the way that you are promoting your business – tour operators are no longer going to arrive on your doorstep asking for rooms! • Work out how to upload your product/service information onto as many sites as possible – either through intermediaries, or through ‘social communities’ • As Oscar Wilde said ‘There is only one thing worse than being talked about and that is not being talked about’ • Remember – some people now spend more time on the internet than they do in their jobs! (Second Life, Facebook…) way2doit.com - Confidential

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  10. One example – MASHUPS It does not have to be expensive… way2doit.com - Confidential

  11. Mashup’s way2doit.com - Confidential

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  20. .travel partnerships • .travel instead of .com – industry specific organisation of the internet • Working at a local level – Tralliance Partners International • Now cover 25 countries in Europe and Latin America • 25 Asian partners about to join way2doit.com - Confidential

  21. Greece • PARTNER: Travel Media Applications Theodore Koumelis (Managing Director Travel Media Applications, Managing Editor Travel Daily News) • AUTHENTICATOR: SETE George Drakopoulos (General Manager SETE) • Over 250 names sold in Greece way2doit.com - Confidential

  22. Thank you! way2doit.com - Confidential

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