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Lynne Thomson, PhD VP Research Director, TNS Global Market Research

The Microsoft Computing Safety Index. Lynne Thomson, PhD VP Research Director, TNS Global Market Research. Background. Microsoft’s objective: Quantify consumer perceptions of Internet safety, security and privacy Construct a benchmark measure we can track over time TNS’s approach:

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Lynne Thomson, PhD VP Research Director, TNS Global Market Research

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  1. The Microsoft Computing Safety Index Lynne Thomson, PhD VP Research Director, TNS Global Market Research

  2. Background • Microsoft’s objective: • Quantify consumer perceptions of Internet safety, security and privacy • Construct a benchmark measure we can track over time • TNS’s approach: • Online surveys with 2,045 Windows users • Parents, educators and other adults • U.S., UK, France, Germany and Brazil

  3. Consumers Accept Risks of Life OnLine • Internet users assume risk to get the benefits of living online • They take primary responsibility for managing risks • for themselves • for their children • They look to companies for tools to help • They want things to “just work”

  4. Evolving Natureof Online Threats Technical Social PC Viruses Phishing Cyberbullying/ Harassment Ad Tracking/ Targeting Online Reputation Adware Spam Data Aggregation Activity Tracking Identity Theft Malware BOTs Set and forget Actively manage More Frequent Less Frequent

  5. Microsoft Computing Safety Index  Strong passwords Choosing reputable sites, https Educate self about identity theft, reputation Proactive involvement in protecting self online Behavioral 30 points  Hide computer ID/ in-private browse, edit/delete info Use service to edit online info, search to manage info Social network privacy settings, take steps to limit info shared Technical “+” 40 points  Anti-virus Maintain up-to-date Firewall Turn it on; leave it on Updates Auto updates on Secure Wireless Networks Foundational • As reported by • respondents 30 points Up-to-date, genuine version of the operating system

  6. Microsoft Computing Safety Index Interpreting the MCSI Stay the Course – A score in this range shows users are well-aware of the various threats—both existing and emerging—as well as the steps necessary to help guard against them 80 - 100 60 - 79 Take It Up a Notch– Scores in this broad range suggest users have the basics covered, but opportunities exist to learn about new and emerging threats, particularly in the social realm 40 – 59 20 – 39 Get Back to Basics – A score in this range indicates users may not be taking advantage of the most basic – and oftentimes free – protections available 0 - 19

  7. Microsoft Computing Safety IndexFive-country Average: 34  Strong passwords -3 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 5 Proactive involvement in protecting self online Behavioral 12 points  Hide computer ID/ in-private browse, edit/delete info - 3 Use service to edit online info, search to manage info - 2 Social network privacy settings, take steps to limit info shared - 4 Technical “+” 9 points  Anti-virus - 3 Maintain up-to-date Firewall - 3 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 2 Foundational As reported by respondents 13 points Up-to-date, genuine version of the operating system - 2

  8. Microsoft Computing Safety IndexUnited States: 37  Strong passwords -4 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 6 Proactive involvement in protecting self online Behavioral 14 points  Hide computer ID/ in-private browse, edit/delete info - 3 Use service to edit online info, search to manage info - 2 Social network privacy settings, take steps to limit info shared - 4 Technical “+” 9 points  Anti-virus - 3 Maintain up-to-date Firewall - 3 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 2 Foundational As reported by respondents 14 points Up-to-date, genuine version of the operating system - 3

  9. Microsoft Computing Safety IndexUnited Kingdom: 36  Strong passwords -4 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 5 Proactive involvement in protecting self online Behavioral 13 points  Hide computer ID/ in-private browse, edit/delete info - 3 Use service to edit online info, search to manage info - 2 Social network privacy settings, take steps to limit info shared - 3 Technical “+” 8 points  Anti-virus - 3 Maintain up-to-date Firewall - 3 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 3 Foundational As reported by respondents 15 points Up-to-date, genuine version of the operating system - 3

  10. Microsoft Computing Safety IndexFrance: 27  Strong passwords -2 Choosing reputable sites, https - 3 Educate self about identity theft, reputation - 3 Proactive involvement in protecting self online Behavioral 8 points  Hide computer ID/ in-private browse, edit/delete info - 2 Use service to edit online info, search to manage info - 2 Social network privacy settings, take steps to limit info shared - 3 Technical “+” 7 points  Anti-virus - 3 Maintain up-to-date Firewall - 2 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 1 Foundational As reported by respondents 12 points Up-to-date, genuine version of the operating system - 3

  11. Microsoft Computing Safety IndexGermany: 32  Strong passwords -4 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 3 Proactive involvement in protecting self online Behavioral 10 points  Hide computer ID/ in-private browse, edit/delete info - 3 Use service to edit online info, search to manage info - 3 Social network privacy settings, take steps to limit info shared - 3 Technical “+” 9 points  Anti-virus - 3 Maintain up-to-date Firewall - 3 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 2 Foundational As reported by respondents 13 points Up-to-date, genuine version of the operating system - 3

  12. Microsoft Computing Safety IndexBrazil: 40  Strong passwords -3 Choosing reputable sites, https - 4 Educate self about identity theft, reputation - 7 Proactive involvement in protecting self online Behavioral 15 points  Hide computer ID/ in-private browse, edit/delete info - 4 Use service to edit online info, search to manage info - 3 Social network privacy settings, take steps to limit info shared - 5 Technical “+” 12 points  Anti-virus - 3 Maintain up-to-date Firewall - 3 Turn it on; leave it on Updates - 3 Auto updates on Secure Wireless Networks - 2 Foundational As reported by respondents 13 points Up-to-date, genuine version of the operating system - 3

  13. Microsoft Computing Safety Index MCSI Results by Audience

  14. Microsoft Computing Safety Index  Strong passwords Choosing reputable sites, https Educate self about identity theft, reputation Proactive involvement in protecting self online Behavioral 30 points  Hide computer ID/ in-private browse, edit/delete info Use service to edit online info, search to manage info Social network privacy settings, take steps to limit info shared Technical “+” 40 points  Anti-virus Maintain up-to-date Firewall Turn it on; leave it on Updates Auto updates on Secure Wireless Networks Foundational • As reported by • respondents 30 points Up-to-date, genuine version of the operating system

  15. The Microsoft Computing Safety Index Take the MCSI survey online at: www.microsoft.com/security/mcsi

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