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OTT & Multiscreen - Turning Internet Threats into Entertainment Opportunities

20 years Int'l Sales & Marketing. Check out my blog "Digital Video for the Digital Generation": www.dusil.com <br><br>• The entertainment landscape has changed more in the last decade, than in the 60 years of broadcast. Much of this disruption can be attributed to the growth of the internet. From this infrastructure, several battles are raging under the feet of consumers; Broadcast has a new adversary called OTT (Over the Top Video); ISPs are struggling to keep up with bandwidth demands of video; mobile infrastructures have also witnessed significant changes in consumer behavior as applications overshadow handset features. This presentation explores the various battles taking place between the communication, computing and entertainment industries. The global landscape in subscriber behavior continues to change rapidly, and OTT has the potential to be at the center of it all.

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OTT & Multiscreen - Turning Internet Threats into Entertainment Opportunities

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  1. Turning Internet Threats into Entertainment Opportunities Gabriel Dusil Chief Marketing & Corporate Strategy Officer Visual Unity Global a.s. cz.linkedin.com/in/gabrieldusil. gdusil.wordpress.com. gabriel.dusil@visualunity.com.

  2. Download the Original Presentation - Turning Internet Threats into Entertainment Opportunities View this video presentation from our Web Seminar Series, or download the native PowerPoint slides, here: • http://gdusil.wordpress.com/2014/03/12/turning-internet-threats-into- entertainment-opportunities • http://gdusil.wordpress.com/ Additional presentations, white papers, and spec sheets can be found on our corporate web-site, here: • http://www.visualunity.com/en/resources/  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  2

  3. Digital Industry Evolution Internet Generation Digital Society Capacity 100+ Exabytes* 70% is video Entertainment 1.8b+ TV’s Connected** People 90’s & 00’s Data 10’s Connectivity Devices 30b+ Devices*** “Internet of Things”  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  3 Sources: *Cisco, **Informa, ***ARM, by 2016

  4. Industry Wars Entertainment Communication Computing Front Lines • Subscriber Ownership • Industry Relevance • Revenue Protection  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  4

  5. Evolving Consumption of Entertainment View Own License  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  5

  6. Broadcast Over the Top “Over the Top” Cloud Services Internet router Broadcast Services TV S T B mobile Tablet PC  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  6

  7. Channel Hopping   Search & Discover |  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  7

  8. Granularity of Choice Today we need to buy the whole store to get a few books Tomorrow we will just get what we want to consume  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  8

  9. Cutting the Cord Global Subscription Changes Spending Unchanged 63% Saving Money Reduced Spending 8% Not Watching Enough TV Cut the Cord Eliminated Spending 7% Only Using Internet Services Reduced Spending Reasons No Suitable Packages Increased Spending 22% 0% 20% 40%  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  9 Ericsson - TV & Video, Changing the Game ('12)

  10. Networking Entertainment ISP vs. OTT Subscribers ISP Cost due to OTT ISP Subscribers Infrastructure ISP Cost OTT  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  10

  11. 0 ISP OTT Internet Subscribers ('12) 61% 79% 1% Internet Penetration 9% Opportunity   200 150 GB per Month As sales in OTT increase, ISPs have the burden to invest in bandwidth to keep up with demand 100 millions 400 50 Internet Usage 13 45 80 160+ 0 America Europe Top Netflix 1% North HD  gabriel@dusil.com  gdusil.wordpress.com Sources: Sandvine, Cisco, GCI, Internet World Stats Netflix penetration numbers are for the USA only. ©2014 Page  11

  12. Internet Usage - USA vs. Europe Without OTT Europe Uses… • Web streaming • YouTube • P2P Sharing Opportunity   20% Europe USA 10% 0%  gabriel@dusil.com  gdusil.wordpress.com ©2014 Sandvine - Global Internet Phenomena Report (12.2H) Page  12

  13. Net Neutrality Internet Governance Internet Traffic Forecast Internet Governance: Data Discrimination, Traffic Shaping, Bandwidth Caps, Blocking & Filtering, Premium Rates, etc. Exabytes 80 60 Other Data Web, email, Data P2P File Sharing 40 Other Video TV & Live Internet Short-form Video Long-form Video 20 Video will be  70% of Global Traffic by 2016 • 11.0 billion HD movies* 0  gabriel@dusil.com  gdusil.wordpress.com Cisco - Visual Networking Index, Forecast & Methodology ‘11–’16 * Using an average of 6GB for a 1080p movie ©2014 Page  13

  14. Mobility Apps Mobile Telephony Mobile Lifestyle Interaction 3 apps: voice, text, contacts Operator High (speed & performance) Reliability & Quality of Service Phone-centric 1+ million apps: all needs Internet Low (price & consumption) User Experience, Efficiency & Flexibility App-centric Distribution Mobile Operator Differentiation Handset Differentiation Purchasing  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  14

  15. Internet Piracy Entertainment Industry eDonkey, gnutella, other P2P, UseNet, 7% Films, 35% TV, 13% Games, 7% Software, 4% Legitimate 76% BitTorrent 12% Top 10K torrents Music, 3% Anime, 1% Pornography 36% Cyber lockers 5% Other, 1%  gabriel@dusil.com  gdusil.wordpress.com ©2014 Envisional - An Estimate of Infringing Use of the Internet (11.Jan) Page  15

  16. An Internet Piracy Epidemic? Napster KaZaA Megaupload BitTorrent BitTorrent Inc. announces 150m active users (Jan ‘12), growing at 50% per year Megaupload shuts down @180m users Napster Shuts down @26m KaZaA peaks @34m users users 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  16

  17. Relative Release Windows for Premium Content Head-end Revenue Cinema Own Rent Pay TV VoD TV 0 1 2 3 4 5 6 7 24 Long-tail months USA International USA Int’l USA Int’l USA Int’l USA Int’l USA Int’l  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  17

  18. Illegal Frustrations • Poor quality & corrupt files • Incomplete bundles • Content management • Security issues • It’s illegal! • Content Availability • No Complex DRM • Content Portability • It’s Free! Legal Motivators • Enhanced User Experience • Personable & Interactive • Recommendation Engines • Quality Consistency • Piece of Mind: “A good citizen” • Lack of Availability • Attractive Price • Content Upgradability • One-Stop-Shop Illegal Motivators Legal Frustrations  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  18

  19. Blame the Internet... ... or thank the Internet hasn’t replaced lost to lost to hasn’t replaced hasn’t replaced lost to hasn't replaced lost to ©2014  gabriel@dusil.com  gdusil.wordpress.com Page  19

  20. Social Influence on Consumption How Subscribers Consume Internet Content Watch Suggested Videos Read Ratings & Reviews Read Online Forums Read Blogs USA Europe Listen to Suggested Music View Photosharing Sites Listen or Watch Podcasts 0% 20% 40%  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  20 Forrester - Boost Your Content Ecosystem With Video (12.May)

  21. Broadcast Centric Social Centric Social Broadcast Apps ©2014  gabriel@dusil.com  gdusil.wordpress.com Page  21

  22. OTT Binds All Three Industries Entertainment Communication Computing  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  22

  23. OTT Evolution - Content Discovery Viewing Stats “Friend’s liked” A Recommendation Engine is not just about Content Suggestions It’s about a Meaningful & Personal Engagement Collaborate “viewers liked” Social Media Buying Behavior Reviews, News, & Ads Preference “Y our Likes & Dislikes”  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  23

  24. OTT Evolution – More Than Video Coms Social Media Productivity Video OTT will bring the future of Entertainment to tomorrow’s Digital Society Storage Music Gaming  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  24

  25. OTT Evolution – More Than Video Social Media Coms Productivity Video OTT will bring the future of Entertainment to tomorrow’s Digital Society Storage Music Gaming  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  25

  26. Market - Broadcast & OTT TV & Video market estimated at $395b globally, by 2017 OTT - 37b US$ by 2017 Global OTT Forecast '11-'17 Transaction Subscription Advertising 30 billion US$ 20 OTT, 9% 2017 10 0 TV & Video, 91%  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  26 CAGR = Compounded Annual Growth Rate

  27. OTT Evolution - Vertical Tiers Tier 1 • Horizontal: Global Companies • Vertical: Broadcasters, Telcos, Enterprises Tier 2 • Horizontal: National Companies • Vertical: Regional Broadcasters, Affiliates, Aggregators, MSO (i.e. Cable operators) Tier 3 • Horizontal: Regional Companies • Vertical: Online Retailers, Faith, Higher Education,  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  27

  28. Online Video – Market Opportunities Music Freelance Film Studios Advertising Events Broadcasters Corporations Government Non-Profit Houses of Worship Education Consumer Brands Theatre Radio Cinema Online Media Companies Enterprise Creation Content Media Production Distribution Network Operators Delivery Cable Satellite OTT CDN  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  28 OTA = Over the Air OTT = Over-the-Top Content

  29. Emerging Markets  36-48 mths behind USA Europe, Canada, Asia  18-24 months behind USA USA OTT Evolution  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  29

  30. Create Contribute Manage Deliver Consume Analytics Report Dashboard Broadcast Web Portal Player Scheduler Adaptive Live VoD Optimized Apps eShop Metadata Live Streaming Relationship Management Film Video Tiered Storage Search Rate Responsive STB Recommendation Transcode Image DB Social Secure GeoIP DRM Profiles Bitrate LinkShield Frame Rate Audio Disc Library Search Payment Ads Gateway   SaaS   PaaS   ©2014  gabriel@dusil.com  gdusil.wordpress.com Page  30

  31. cz.linkedin.com/in/gabrieldusil gdusil.wordpress.com gabriel.dusil@visualunity.com

  32. Synopsis – Turning Internet Threats into Entertainment Opportunities • The entertainment landscape has changed more in the last decade, than in the 60+ years of broadcast. Much of this disruption can be attributed to the growth of the internet. From this infrastructure, several battles are raging under the feet of consumers; Broadcast has a new adversary called OTT (Over the Top Video); ISPs are struggling to keep up with bandwidth demands of video; mobile infrastructures have also witnessed significant changes in consumer behavior as applications overshadow handset features. This presentation explores the various battles taking place between the communication, computing and entertainment industries. The global landscape in subscriber behavior continues to change rapidly, and OTT has the potential to be at the center of it all.  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  32

  33. Tags - Turning Internet Threats into Entertainment Opportunities • BitTorrent, Blu-Ray, Broadcast, Connected TV, Copyright Infringement, Digital Millennium Copyright Act, Digital Rights, Digital Video, DMCA, DRM, File Sharing, Gabriel Dusil, Internet Piracy, Internet Video, KaZaA, Linear Broadcast, Linear TV, Megaupload, Megauploader, Motion Picture Association of America, MPAA, Multi-screen, Multiscreen, Napster, New Media, Online Video, Online Video Platform, OTT, Over the Top Content, OVP, P2P, Peer to Peer, piracy, Piratez, PlayReady DRM, Recording Industry Association of America, RIAA, Search & Discovery, Search and Discovery, second screen, Smart TV, Social TV, TV Everywhere, Visual Unity  gabriel@dusil.com  gdusil.wordpress.com ©2014 Page  33

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