1 / 9

Give the people what they want: Qualitative research on any budget.

Give the people what they want: Qualitative research on any budget. Nicole Bissonette, MPH, CHES Utah Department of Health. www.health.utah.gov/arthritis. Qualitative Research. Benefits of QR Opportunity to consult your target audience Exploratory and directional in nature QR on any budget

dustin
Download Presentation

Give the people what they want: Qualitative research on any budget.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Give the people what they want:Qualitative research on any budget. Nicole Bissonette, MPH, CHES Utah Department of Health www.health.utah.gov/arthritis

  2. Qualitative Research • Benefits of QR • Opportunity to consult your target audience • Exploratory and directional in nature • QR on any budget • 3 QR projects from $300 to $21,000 • Limitations • Small sample sizes cannot be projected to larger populations • QR formats • Focus groups, Interviews, Surveys

  3. Background The Arthritis Foundation Self-Help Course has repeatedly been shown to improve arthritis-related outcomes. However, less than 1% of those with arthritis have taken ASHC. Purpose To identify barriers limiting participation, by Utah women with arthritis, in the Arthritis Foundation Self-Help Course (ASHC). Knowledge, Attitudes and Beliefs (KAB’s) of Women with Regard to the ASHC.

  4. KAB’s of Women Continued… Qualitative Format Focus Groups- 32 participants • Five-90 minute groups (one pretest group) • 8 participants • Three moderated by a qualitative research expert from the University of Utah • Two moderated by the UAP Health Program Specialist as part of training to build capacity with in UAP $8,500

  5. Background Prior research Women viewed physician recommendations as critically influencing their own decisions Purpose To assess the knowledge, attitudes and beliefs of primary care providers regarding patient self-management, particularly local arthritis resources. Primary Care Providers

  6. Primary Care Providers continued... Qualitative Format Focus Groups- 38 participants • Five-120 minute groups • Two groups with Nurse Practitioners and Physician Assistants • (18 participants) • Three groups with Primary Care Physicians • (Internists, General Practice and Family Practice) • (20 participants) • Moderated by a market research expert at Focused Solutions $21,000

  7. Background Few ASHC being taught Difficulty recruiting (participants & leaders) Few ASHC Leaders commit to teach regularly (once a year) ASHC Volunteer Leaders Purpose To identify Leaders’ KAB’s about the ASHC, as well as the barriers to teaching on a regular basis.

  8. ASHC Volunteer Leaders continued... Qualitative Format • Phone Interviews -11 leaders, 15-30 minutes • Focus Group-6 leaders, two hour moderated discussion • Mail Survey-3 leaders, two page $300-400

  9. UAP Efforts • ASHC • Different formats • Assist leaders • Continuum Project • Pilot in Healthy Utah • TOSH • UAP Awareness • Health care providers • Women 45+ • Seniors

More Related