Cloud Skills Campaign

1. Cloud SkillsCampaign For Microsoft Learning Partners January 2012

2. Why add Cloud Training and Certification to your business? Largest growth area in IT for the next five years Multiple technologies involved in any Cloud Solution provides the opportunity to cross-sell and upsell Newer use for existing technologies provides opportunities to re-sell existing customers Your customers will need it, and your competitors are probably already doing it

3. Topics: Defining the Cloud Cloud Training and Certification Challenges Target Audiences Key Steps Timeline for the Cloud Skills marketing campaign MOC and CWL Cloud learning products Technical Readiness (MCTs) Marketing Materials

4. Define the Cloud The cloud – or cloud computing – is an approach to computing that’s about Internet scale and connecting a variety of devices and endpoints (servers, PCs, mobile devices) so that they can work together.For consumers, the cloud provides access to “your stuff” when you want from any device. For business, the cloud provides IT delivered as a standardized service. Microsoft Technical Cloud Computing Definition Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (for example, networks, servers, storage, applications, and services) that can be provisioned rapidlyand released with minimal management effort or service provider interaction

5. Cloud Training and Certification Challenges: Azure Hyper-V System Center SQL Azure SharePoint online Exchange online Intune Office 365 CRM Online Technologies Target Audiences IT Pros Developers Database Specialists 3 9 Jump Starts Elearning Press, Snacks MOC/dMOC Certifications Telling the one “Cloud Story” Learning Products from MSL 1 50+

6. Target Audiences: There are gaps in knowledge at all levels! There are goals and fears at all levels! IT Professionals Developers C-Levels • Goals: • Add more value • Less time fire-fighting • Fewer long nights • Fears • Retaining control • Making it work together • Am I being replaced? • Goals: • Save money • Fast deployments • Reduce IT churn • Fears • Security • Service • Getting real ROI • Goals: • Code that works • Code that is secure • Easy to maintain and extend code • Fears: • New platform • Complexity of my job goes up

7. Cloud Campaign Steps for Learning Partners Learn about the Microsoft Cloud Movement and begin telling the Cloud Story Prepare your organization (Sales, MCT, Marketing) to teach and sell Cloud Solutions Build your offers and promotions and start Marketing and Selling Specific resources and guidance to help you successfully launch your own Cloud campaign: http://mslcampaignfactory.com

8. Cloud Campaign Key Launch Milestones Wave 1: Awareness & Education Wave 2: Execution Wave 3: Optimization FY12 Dec Jan Feb Mar June Apr May Nov Oct Events Private Cloud Announced Microsoft Management Conf Tech Ed NA and EMEA Cloud 101 in CWL - Marketing Makeover Private Cloud Certification Launch - System Center Learning Content Launch MCT Learning Rewards - Microsoft.com Advertising - Campaign Factory SQL /Azure/ Private Cloud Cloud Campaign Website MCT Summit PAC Key Milestones Cloud Skills White Paper - PAC Discussion

9. Courses for the Cloud (check the Product Release Schedule for specific dates) CWL http://test.mslcampaignfactory.com/Downloads/ExamMapping.pdf (current list of Cloud courseware) MOC/dMOC

10. Technical Enablement Cloud 101: http://technet.microsoft.com/en-us/edge/ff701749 Channel 9: http://channel9.msdn.com/search?term=cloud TechNet - Private Cloud Solution Hub: http://technet.microsoft.com/en-us/cloud/private-cloud Microsoft Virtual Academy: http://www.microsoftvirtualacademy.com/Home.aspx

11. MCT Cloud Learning Ambassador program Goal: To provide MCTs the opportunity to earn relevant rewards when they promote awareness and drive consumption of MSL’s learning products on Cloud technologies. Contest duration: January 9 - June 30 How you earn points: • MCTs will receive a personalized promotional URL (i.e. short link) that you can provide to students in order to promote specific learning assets relevant to them. • Short link: www.gomct/$@$&%%1234 • MCTs will earn points for each student that you influence to consume a learning product. Most learning products in this offering are free (i.e. downloadable eBook, per below). MCTs will also get points for students completing the MTM survey for the classes that you teach.

12. MCT Cloud Learning Ambassador rewards Contest rewards: • Cloud Branded MCTs: A “Official Microsoft Cloud Ambassador 2012” moniker for your Virtual Business Card profile page for the first 500 MCTs reaching 300 points before June 30. • First 50: $75 USD Zinio gift card to use towards any Technology magazine subscription (digital) for first 50 MCTs to earn 200 points before June 30. • Top 10: $300 USD Amazongift card to use towards books, magazines, or anything else you choose for the top 10 MCTs who have earned the most points by June 30. A minimum of 500 points is required.

13. Cloud Marketing Materials • http://mslcampaignfactory.com/Campaigns.aspx?qs=42 • Flyers • To customer: (1) 2-sided PDF • Thru partner: (1) 2-sided PDF • Emails • To customer: (3) emails for Outlook and Exact Target distribution (OFT and HTML) • Thru partner: (1) email for Outlook and Exact Target distribution (OFT and HTML) • Banners • All audiences: (3) static versions in sizes 120x90, 120x240, 160x600, 180x150, 300x250, 728x90 (JPEG and PSD, not customizable) • Web • To customer: Cloud Reach Campaign graphics and content • Thru partner: HTML webpage to live on partner sites • PowerPoint • All audiences: 5-10 slide sales presentation on the value of the cloud • Messages • 7 key messages for use in Newsletters, websites, promotions White Paper

14. Appendix • Cloud Skills Story Framework • IT as a Service • Separation of Responsibilities • c

15. Step 2 Step 1 Step 3 Cloud Skills Story Framework: (Training Paths) Apply Core Skills for Hybrid Environments Build Core On-Premise Skills Add New Skills Design, configuring, and maintenance specialized in Exchange, Lync, or SharePoint Analysis and planning for O365 co-existence, SLAs, security, and networking Design, configuring, and maintenance across Exchange, Lync, and SharePoint From Administrator to Office 365 Administrator Use Visual Studio and .NET to build Web and SOA applications Architecting on-premise applications to work together Develop Azure platform services From Developer to Cloud Developer Design and configure server networking, security, and virtualization Monitoring, provisioning, and managing the data center with System Center 2012 Service Management and automation, design deployment, and operational excellence (MOF/ITIL) From Infrastructure Specialist to Data Center Operations Manager Designing, installing, and administering SQL databases Co-existence of SQL Server and SQL Azure Architecting database solutions to mine data and work with other cloud services From Database Developer to Data Steward

16. IT as a Service “SaaS” “PaaS” “IaaS” platform as a service software as a service infrastructure as a service Build on it Migrate to it Consume it

17. Separation of Responsibilities On-Premises Infrastructure (as a Service) Software (as a Service) Platform (as a Service) “SaaS” You Manage Applications Applications Applications Applications You Manage You Manage Data Data Data Data “PaaS” “IaaS” Runtime Runtime Runtime Runtime Someone Else Manages Middleware Middleware Middleware Middleware Someone Else Manages Someone Else Manages O/S O/S O/S O/S Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking