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The Hand-Held Tsunami: What does it mean for library services, content…and VIVA? John Ulmschneider

The Hand-Held Tsunami: What does it mean for library services, content…and VIVA? John Ulmschneider Chair, VIVA Outreach Committee University Librarian Virginia Commonwealth University. Handheld tsunami? What tsunami?. 21 million households are wireless only

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The Hand-Held Tsunami: What does it mean for library services, content…and VIVA? John Ulmschneider

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  1. The Hand-Held Tsunami: What does it mean for library services, content…and VIVA? John Ulmschneider Chair, VIVA Outreach Committee University Librarian Virginia Commonwealth University

  2. Handheld tsunami? What tsunami? • 21 million households are wireless only • U.S. mobile user send/receives 357 text messages per month • Average # of text messages > average # of phone calls • 26 million mobile subscribers use a smartphone device • Apple sold 6.9 million iPhones and 11 million iPods in July – Sept. 2008 alone • Biggest selling computers are lightweight laptops • Emerging market: netbooks and ultraportables – smaller screens, full keyboards, feather weight, full connectivity Sources: Nielsen Mobile; MarketWatch; Gizmodo

  3. So what’s the problem? • Content delivery today is built on paradigm of desktop computer • Service delivery rests on tradition of personal contact, desktop computer, telephone • The future will not rest on this foundation • The future is a 5” x 3” screen • The future is gesture manipulation of content, voice interaction, ubiquitous access to any content • The future is content designed for mobile platform Sources: Nielsen Mobile; MarketWatch; Gizmodo

  4. Handheld devices: examples Palm Treo 750 LG Oz Amazon Kindle Sony Bookreader

  5. Handheld devices: examples Blackberry Curve Nokia N810 HP iPAQ Samsung i907

  6. Handheld devices: examples Apple iPhone LG KP500 Samsung Instinct

  7. Netbooks and ultraportables Pepper Pad 3 T-Mobile G1 Google Android Asus Eee S101

  8. Handheld devices: uses e-knowledge: portable, virtual environments mobile data resources: PDA reference etc. e-books mobile search, update, communicate

  9. Four key developments • E-ink • Stingy with power, rugged • Book-like reading experience • Gesture, touch, voice interface • Flexible, intuitive, natural • Haptic tactile feedback • Enriches content as well as navigates content • Fidelity to the legacy experience • Pages generally resemble desktop experience • Video, audio, text capabilities like desktop • Mobilized content, compelling content business model • Content designed for mobile environment • Revenue sharing through channeled store experience: catalyzes access to content generated by business

  10. E-ink technologies

  11. Gesture and touch

  12. Spoken word/voice

  13. Fidelity to what we know • Fidelity to the desktop web experience • Pages in general look, act the same • Display optimizes to user’s specifications • No compromise on presentation of content • Video, audio, text capabilities like a laptop • Native format not an obstacle: Word files, PDF, Excel spreadsheets, JPG, MPEG4, MP3 • BUT: creating content not a core feature • Access, display is the focus • Limitations of input devices, display, and power prohibit anything beyond rudimentary text and photographs

  14. Mobilized content: moving beyond what we know • Now fading: content packaged for specific handheld devices • PDA reference works, books, etc. • Keyboards • The future: content tuned for next generation smartphones • High resolution screens • Touch and gesture control • Tactile feedback • Fidelity to the “normal” web experience AND • Content provided through integrated, channeled storefront • Amazon, iTunes • E-books • Virtually every form of publishing and entertainment, without impediment of copy protection

  15. Mobilized content: examples

  16. Mobilized content: examples http://google.com/gwt/n/ http://skweezer.net

  17. Mobilized content: examples

  18. Mobilized content: examples Encyclopedia Britannica mobile Stanza for iPhone

  19. Mobilized content: examples

  20. Mobilized content: examples iPhone AppStore

  21. Mobile platform becoming the standard platform • Search and discover tools designed for mobile platforms • Interaction designed for non-keyboard modalities: gesture, manipulate, feel • Voice interaction whenever practicable • Specialized devices for books • One device for everything else…until technology catches up • Key for VIVA and libraries: are we attending to these enormous changes?

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