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Product Overview

Product Overview. Cheryl Erlich, Regional Sales Manager cheryl@commtouch.com (916) 984-4380. Two Unique Anti-Spam Issues. The growing number of spam attacks Over 250,000 unique spam attacks detected in our service center each DAY Compare to virus technology (1000 per month)

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Product Overview

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  1. Product Overview Cheryl Erlich, Regional Sales Manager cheryl@commtouch.com (916) 984-4380

  2. Two Unique Anti-Spam Issues • The growing number of spam attacks • Over 250,000 unique spam attacks detected in our service center each DAY • Compare to virus technology (1000 per month) • Need for a real-time solution with minimal IT involvement • For the first time with a security product, the user must be involved in the decision-making • Spam is not black and white • Need flexibility to fine-tune solution to client’s needs

  3. A Brief History of Commtouch • Founded in 1991 • Provided services and software in the Email & messaging market for 12 years • 1997 Leading email service provider, consumer focus • IPO in 1999 – NASDAQ: CTCH • Developing technologies and providing SPAM blocking services for the last 5 years • Serviced over 40 million active mailboxes • Our Mission: Providing the Ultimate Spam Blocking solution for Enterprises.

  4. Challenges of E Mail Today! • E mail has become a mission critical communications vehicle • E mail has become a major delivery mechanism for marketing messages…SPAM! • Most of these marketing messages are unsolicited and unwanted • Spam is perceived as the most significant problem of enterprise. Source: Osterman Research

  5. The Problem • “Spam is a rapidly growing problem for all email users. The traffic is doubling every 4 months, as are the associated costs” • Today : 40-60% of all e-mail is Spam • Unique spam attacks have increased 200% in 2002 (Osterman Research) • A study shows that the annual cost of spam is : $8.9-billion for U.S. corporations (Forrester research) • Typical user receives 14,500 spam emails each year

  6. Why Spammers Succeed… • Unbalanced Economics relative to other media • Advantage to choose spam as media choice • Costs little to create and send spam • One Sale Based on Sending 10s of Thousands of Spam • $100 for 1 million email addresses • $0.0001 per lead cost • Product sells for $12.95 with a $4.00 profit margin… • With a response rate of 1 in 40k spams • Breakeven is $0.0025 • If Spam Blocking is Used with a 95% Detection Rate… • Spammer’s breakeven increases to 1 in 2k spams • Or $0.05% • Increased Spammer Costs of 20X

  7. ROI • Loss of Productivity: • Number of Employees: 1500 • Average annual salary: $75,000 • Average daily E-mail: 60 • % of Spam from daily E-mail: 40% • Time to process a spam message: 5 seconds • Cost per employee: $438 • Total Cost: (1500 X 438.70) = $658,050 • Using the same assumption: • If 1% of Spam E-mail is answered: $394,000 • Archiving costs of spam: $126,000 • *Executives & Sales: Using low bandwidth transfer mobile devices

  8. What Do Enterprise Customers Need • Effective spam filtration of at least 90% detection and effectiveness • Extremely low false positive results • Have corporate and end-user quarantines • Easy administration with minimal involvement from IT • Easily configurable corporate and end-user policies • Corporate privacy not compromised • Little impact on email delivery (latency) times or server performance • Active detection to allow for an ever changing spam attack

  9. ASAP! Solution Overview Patent-pending technology Multiple sources of input Digital signatures Millions of messages per hour Over 150,000 unique spam attacks a day 900,000 msg./hr. per-server New Messages Query: Digital Signatures db Corporate Customer Internet Email Traffic Reply: Spam Classification Corporate Gateway Service Center Policy mgmt. tools Digital signatures Corporate privacy 95% detection

  10. Inside the Service Center Resolving System Digital Signature Reports Corporate Customer Internet Email Traffic HTTP over SSL ~512 bytes SMTP Relay Detection System Corporate Gateway Classification System Spam Classification db Monitor System Scalable High performance Multiple sources of input Corporate privacy Patented detection techniques: Identical match Approximate match Cross match Independent of content Service Center

  11. The Commtouch Spam Detection Center • Multiple sources of input • Multiple XSP traffic • Corporate traffic • Information about known sources of solicited/unsolicited email • Mailing lists, newsletters, etc. • Open relays • RBL • Learning system • Analyzes massive amount of real-time information • Identical matching • Approximate matching • Cross matching • Other detection techniques • Classification system • Non-spam • Confirmed spam • Suspected spam • Levels of significance • Monitoring system – • Decisions that the auto-system cannot make • Overrule decisions of the auto-detection system • Accelerate decisions of the auto-detection system • Monitors the health of the system • Reporting system • Reports and statistics Commtouch analyzes, in real-time, millions of messages per hour

  12. Inside the Gateway New Messages Reports IT Mgr. Policy Management Corporate Mail Server Recipient Rules Local Detection Inbox folder db Service Center ASAP! Junk Mail folder Remote Detection Site quarantine mailbox Corporate Directory (read-only) Web Apps. Corporate Gateway Rejected messages

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