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AIPLA Strategic Plan Dashboard

AIPLA Strategic Plan Dashboard . July 9, 2012. Strategic Planning Dashboard. Member Services Advocacy Public Education Global Outreach.

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AIPLA Strategic Plan Dashboard

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  1. AIPLAStrategic PlanDashboard July 9, 2012

  2. Strategic Planning Dashboard • Member Services • Advocacy • Public Education • Global Outreach

  3. Membership Services– AIPLA will support the professional and intellectual growth of its members through a flexible organizational framework and innovative channels of communication, delivering outstanding services, cost-effective programs and mentoring opportunities, thereby ensuring that AIPLA remains the premier intellectual property association, and attracts IP professionals from around the world. • Key actions and next steps: • Membership Recruitment and Renewals • Ongoing, notices out May, 2012 • Reminder email increased renewal rate. Implemented renewal and new member Thank yous sent via email. • 360 Programs Roundtable • 2012 Spring session complete • Final report and recommendations for Board September retreat • Fellows Leadership Training Project • Former leader survey • Proposed plan for by Annual Meeting • In progress: • Membership Committee integration with marketing and membership growth continues • Regional Programs • Internal staff training plans developed

  4. Advocacy - AIPLA will provide crucial leadership and unbiased analysis leading the way for world-class policy and decision-making, while attracting membership, ideas, and resources as a highly sought after and respected thought leader.

  5. Advocacy - AIPLA will provide crucial leadership and unbiased analysis leading the way for world-class policy and decision-making, while attracting membership, ideas, and resources as a highly sought after and respected thought leader.

  6. Public Education – AIPLA will educate the public about the daily value of intellectual property so that its importance is understood and appreciated. • Key actions and next steps: • Starting work with HQ and Marketing & Communications Director Lorri Ragan on Distribution Channels and Creativity in Bloom Website • Continuing joint efforts with PTO, others (World IP Day, PTO Trademark Expo, Educational Outreach from the Trademark Office on protecting your brand) • Working on potential public forum on IP with Emerging Technologies Committee • Working on Education Outreach Event as a part of AIPLA 360 Local Outreach Project • Working on potential Joint Events with new partners [e.g. FBLA] • Determine best approach for gauging public opinion/awareness – public opinion research

  7. Global Outreach – AIPLA will expand its influence to the global community and provide leadership and guidance for the development of sound global intellectual property standards, laws and policies. • Key actions and next steps: • Special Committee on IP in China delegation visit completed • Upcoming trips • IP in Latin American delegation to Brazil, August 2012 • Delegation to Havana Cuba, November 2012. • Continued work on aligning international committees to target and liaison with key global organizations

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