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Chapter 13 Meetings, Incentive Travel, Conventions, Exhibitions (MICE), and Event Management

Chapter 13 Meetings, Incentive Travel, Conventions, Exhibitions (MICE), and Event Management. After Reading and Studying This Chapter, You Should Be Able to:. Name the hospitality industry associations Describe the various types of meetings

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Chapter 13 Meetings, Incentive Travel, Conventions, Exhibitions (MICE), and Event Management

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  1. Chapter 13Meetings, Incentive Travel, Conventions, Exhibitions (MICE), and Event Management

  2. After Reading and Studying This Chapter, You Should Be Able to: • Name the hospitality industry associations • Describe the various types of meetings • Explain the difference between meetings, expositions, and conventions • Describe the role of a meeting planner • Explain the primary responsibilities of a convention and visitor’s bureau or authority • List the steps in event management

  3. Associations • American Society of Association Executives (ASAE): • 6,000 associations at national level • Spend $53.5 billion annually • Hold 215,000 meetings and conventions

  4. Associations (cont.) • American Hotel and Lodging Association • The National Restaurant Association • Hotel Sales and Marketing Association • Club Managers Association of America • Society for Foodservice Managers

  5. Associations Offer • Governmental/political voice • Marketing avenues • Education • Member services • Networking

  6. Types of Meetings • Clinic • Forum • Seminar • Symposium • Workshop • Overall purpose: • Brings people together for the purpose of exchanging information

  7. Primary Sources of Revenue • Attendee registration fees • Exhibit space rentals • Sponsorship fees • Conference program advertising fees: • Considerations may include whether it is a consumer or trade event

  8. Figure 13-1Average Daily Visitor Spending at a Convention

  9. Figure 13-3Major Players in the Convention Industry

  10. Goals for Meetings • Increase awareness • Raise money • Provide information • Incentives • Conventions • Exhibitions • Forecast

  11. Figure 13-5

  12. Impact of Technology • Affected the way in which information is obtained • Data is available on virtually every aspect • Increased need for establishing personal contact • Satellite and teleconferencing

  13. Technology Forecast • Will continue to drive changes in the industry • Routine organizational tasks will be run on technology • More international meetings • Heightened security • Shorter meetings • Increase in incentives for repeat business

  14. Determining the Site • Facility service level and perception • Price • City/geographic location • Restaurant service and quality • Personal safety • Local interest

  15. Expositions or Trade Shows • Designed to bring together purveyors of products, equipment, and services in an environment where they can demonstrate their products and services to attendees at a convention or trade show

  16. Conventions • Meetings combined with expositions • Generally larger meetings with some form of trade show included

  17. Meeting Planners • Pre-meeting activities: • Plan agenda • Set budget • Negotiate contracts • On-site activities • Post meetings

  18. Convention and Visitor’s Bureau (CVB) • Encourages groups to hold meetings, conventions, and trade shows in the area it represents • Assists those groups with meeting preparations, and lends support throughout the meeting

  19. Purposes • Encourage tourists to visit the historic, cultural, and recreational opportunities • Develop and promote the image of the community • Example: • Las Vegas • www.lasvegas24hours.com

  20. Convention Centers • Large facilities where meetings and expositions are held • Revenue generated from rental of space, food, and beverages

  21. Event Management • Large conventions are planned years in advance • Booking manager is critical to success • Contract is key to success • On site at time of convention

  22. Trends • Globalization/international participation • Cloning of shows • Competition • Technology • Number of shows is growing annually • Large conventions are not as well attended as regional meetings • Boom in the number of convention centers

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