COMUNICARE UNA DISCIPLINA SPORTIVA: IL TRIATHLON

1. Universita’ degli Studi di PaviaCorso di Laurea Interfacoltà in: Comunicazione, Innovazione, Multimedialità COMUNICARE UNA DISCIPLINA SPORTIVA: IL TRIATHLON Relatore: Chiar.mo Prof. Mario Dossoni Correlatore: Chiar.mo Prof. Fabio Muzzio Tesi di laurea di: Matteo Belloni Anno Accademico 2010/2011

2. THESIS TARGETS • A closer look athowmanydifferentsportshaveevolvedfrom ancienttimes to today • X-rays of allthat surrounds the World Triathlon • Explanation of the mostspectacular and fascinating to bet on the media to spread the image of this triple discipline Matteo Belloni: Triathlon

3. WHAT IS TRIATHLON? • Triathlon is a sequence of consecutive three sports: swimming-cycling-run to dispute in the exact sequence • It provides a constant training, aimed at improving the sport in which you are less accurate, which affects their daily lives • There are several categories, variations and gaps that allow samples and beginners, children and adults to reach their goals each Matteo Belloni: Triathlon

4. TO WHOM IS DIRECTED AND WHY PRACTICE IT? • It is primarily intended for those who want to get involved and create their own winning image, not just in sports • It is a sport that helps, at any age, to form the character and deal with life's adversities • Gives each participant the opportunity to experience new emotions and to reach their best physical and mental condition Matteo Belloni: Triathlon

5. ITALIAN CURRENT VISIBILITY MEDIA • In our country there are currently few in-depth sections on national radio (Radio Deejay with Linus), sat-TV (Sky Sport Point Triathlon and synthesis of WCS races on Rai Sport) and sports dailies (Cuttings of simple chronicle on la Gazzetta dello Sport) Matteo Belloni: Triathlon

6. FORUMS / SITES / MAGAZINES • These are the media used normally, because updated periodically, by triathletes for comparisons, experiences, training sessions, questions, pictures, rankings, news, etc… Matteo Belloni: Triathlon

7. BET ON WHAT TO SPREAD THE IMAGE OF TRIATHLON? • Implement propaganda campaigns through commercials that exalt the intrinsic peculiarities of triathlon • Focusing on the development of the youth sector, in order to achieve success in the international arena and to mobilize public opinion • Recommended as alternative sport for those who want to "unwind" after a hard day's work, perhaps taking inspiration from the various champions of other sports that usually are also dedicated to triathlon Matteo Belloni: Triathlon

8. REALATION BETWEEN MAIN COMPONENTS • It Allows to remain in constant contact with nature, often in places very characteristic, like Hawaii Islands • Models the physical appearance from head to foot, and frees the mind from every day worries • It helps to be aware of its capacity and is a great personal injection of trust Matteo Belloni: Triathlon

9. TRIATHLON STORIES: CHAMPION VERSUS EVERYDAY HERO • Champion: demonstration of their potential; to be able to proudly represent their country at international level; to feel part of something rising • Everyday Hero: tension before carrying out their business and later exhaustion; involvement of friends and relatives; training comparison with their fellows; reach of the "proper dimension" sensory. Matteo Belloni: Triathlon

10. COMMERCIAL • “You can’t become a World Triathlon Champion, but a every day life champion!” Matteo Belloni: Triathlon

11. CONCLUSIONS • At communication level, some good project has been implemented, but there is still much to do if we want to mobilize the masses • The elements to value abound: just find the right gunpowder to trigger a media bombardment • With a good advertising campaign is a real chance that this emerging sport is establishing itself, increasingly in the future, because it offers a mix of healthy values and secular characteristics Matteo Belloni: Triathlon