Designing Outdoor & Transit Ads

1. Designing Outdoor & Transit Ads Component 3: Becoming familiar with out-of-home media applications

2. Out-of-Home Advertising • Any type of advertising that reaches the consumer during their time spent outside of their home or place of dwelling (tent, cave, tee-pee, igloo). • In business-to-business advertising it’s called, “Out-of-Office” advertising. • It’s focused on communicating a message to consumers that are “on the go”/“on the move” or waitingin public places. • The above bullet is the basis for the design strategy of Out-of-Home Media Types (also called Media Channels).

3. Out-of-Home Media Types • Billboards – A large outdoor advertising media form usually seen along high traffic areas such as highways and major metropolitan cityscapes.

4. Out-of-Home Media Types • Lot Signs – Large outdoor brand and locale identifiers usually found directly in front of, or in close proximity to a goods or services distribution outlet. • Point of Sale Display – Used as a type of sales promotion usually seen near or in close proximity to a point of sale such as a checkout counter.

5. Out-of-Home Media Types • Neon Display – Luminous-tube display that uses its neon glow as a center of attraction. These, like lot signs, are also usually found directly in front of, or in close proximity to a goods or services distribution outlet. • Public Art – Works of art, regardless of media choice, staged in the public domain for purposes of beautification, commemoration, information, and deliberation.

6. Out-of-Home Media Types • Bus Cards – Found in the interior of the bus, accessible for riders to view while in-transit. • Broadsides – Seen on the exterior sides and rear of buses, cabs and shuttles. • Dioramas – Typically located on the subway platform but can also be seen at bus stops that have shelters.

7. Out-of-Home Media Types • Bus Cards – Found in the interior of the bus, accessible for riders to view while in-transit. • Broadsides – Seen on the exterior sides and rear of buses, cabs and shuttles. • Dioramas – Typically located on the subway platform but can also be seen at bus stops that have shelters.

8. Out-of-Home Media Types • Posters/Flyers– A single-page printed pamphlet designed to be attached to walls or vertical surfaces. These forms of media art are usually posted outdoors, but are also frequently found indoors. In contrast to Billboards, Poster/Flyers tend to be posted at eye-level for those traveling on foot to observe.

9. Out-of-Home Ads: Keys to Success • No. 1: Make your ad visible and legible. • No. 2: Use visual impact to grab attention. • No. 3: Keep your ads simple but don’t neglect your concept. • No. 4: Develop strategies that will make your ad memorable and enticing. • No. 5: Find ways to create a relationship between your ad and the viewer.