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Managing CSR implementation Henning Høy Nygaard, SUSBIZ Kenya Danish Federation of SME’s. Agenda. Ensuring a continuous process – introducing the ’Plan-Do-Check-Act’ Cycle Working with action plans as a continuous process Communicating about action plan achievements.
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Managing CSR implementation Henning Høy Nygaard, SUSBIZ Kenya Danish Federation of SME’s
Agenda • Ensuring a continuous process – introducing the ’Plan-Do-Check-Act’ Cycle • Working with action plans as a continuous process • Communicating about action plan achievements
The ’Plan-Do-Check-Act’ Cycle (www.dartmouth.edu)
The model provides a framework for the improvement of a process or system • It can be used to guide the entire improvement project, or to develop specific projects once target improvement areas have been identified • The PDCA cycle is a dynamic model • The completion of one turn of the cycle flows into the beginning of the next The ’Plan-Do-Check-Act’ Cycle – cont.
The ’Plan-Do-Check-Act’ Cycle – cont. • Plan: You analyse what you intend to improve, looking for areas that hold opportunities for change • Do: You implement the change you decided on in the plan phase • Check: After you have implemented the change, you check whether you have achieved the desired results, and assess what was learned and what went wrong • Act: After planning, implementing and monitoring a change, you must decide whether to continue that particular change. If it consumed too much time, led to no improvement etc., you may abort the change and plan a new one. However, if the change has led to a desirable improvement or outcome, you may consider expanding the trial to a different area. This sends you back into the plan phase of the cycle
Corrective actions • Expansion of action plan • Needs assessment • Needs assessment report • Action plan (implementation process outline, indicators, responsible person(s), deadline) The PDCA Cycle and action plans • Measurement of results against indicators in action plan • Implementation of activities, training and assistance
Needs assessment • Needs assessment report • Action plan (implementation process outline, indicators, responsible person(s), deadline) ‘Plan’ phase
‘Do’ phase • Implementation of activities • Training and assistance
Implementation of activities Implementation of activities
‘Check’ phase • Measurement of results against indicators in action plan
Measurement of results Measurement of results against indicators in action plan
Corrective actions • Expansion of action plan ‘Act’ phase
Corrective actions Modified activities Expansion of action plan
CSR communication Communication