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The New Internet Marketing Paradigm. And how to make it work for you…. Everything Old is New Again. Simple steps to success. Establish a credible presence Become a citizen of the net ( netizen ) Create relationships Learn to drive traffic Work WITH the search engines
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The New Internet Marketing Paradigm And how to make it work for you…
Simple steps to success • Establish a credible presence • Become a citizen of the net (netizen) • Create relationships • Learn to drive traffic • Work WITH the search engines • Give some to get some • Know your market and give them what they want • Learn to use the tools • Create a team
Types of Internet Presences • Blog • Podcast • Vlog • Video Social Sites • Social Networks • Forums/Discussion Groups • Articles/Document Sharing Social Sites • Ads • Website
Types of Social Sites • Facebook, MySpace, Linked In, Google+ • Photobucket, Pinterest • YouTube, Vimeo • Internal Company Networks • Google Groups, Yahoo Groups, etc • Chat rooms • Bookmark sharing sites • Article sharing sites • Review sites
Next Time • Creating a Home Base with Wordpress • Hosted vs Self-Hosted • Installing a Wordpress site (easy peasy) • Finding a Theme (hint FREE is a good thing) • Plug-in Magic • Setting up for SEO • Content is king • Start it now (let me know if you need help)