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Headlines

Headlines. Headlines. headlines + visuals = creative concept Many home pages have headlines in billboards. Some have Flash billboards that change headlines. Who Remembers from COM 382 (if you took it)? The tasks that a headline should accomplish (from the Bly book)?. Get attention

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Headlines

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  1. Headlines

  2. Headlines • headlines + visuals = creative concept • Many home pages have headlines in billboards.

  3. Some have Flash billboards that change headlines.

  4. Who Remembers from COM 382 (if you took it)?The tasks that a headline should accomplish (from the Bly book)? • Get attention • Target the audience • Deliver a complete message (USP if there is one) • Draw us into the body copy (in this case click into the site) • Difference: Indirect headlines are not necessarily risky online if they motivate a click(example, bird flu headline for IBM).

  5. Does this headline accomplish the 4 tasks?

  6. How about this?

  7. Tried-and-true headlines that work for print can also work for the Internet

  8. Questions?

  9. Group Exercises • Come up with three possible headlines that would rotate in a Flash masthead for one of the following:- Success Tech- P.E.A.C.E.(People Exploring Active Community Experiences) • When do you think a headline would not be needed or appropriate on a web site? • A: When there is another more effective way to elicit a click (e.g., functionality)

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