Innovation

1. Innovation Benjamin Schultz Kelley School of Business schultzb@indiana.edu

2. Think Outside the Box =ThinkInsidethe Box

3. Innovation • Objective: Enable you to create ideas, projects, and proposals that truly stand out.

4. Innovation • The ability to be innovative will help make your project or proposal stand out, but also it will give you a permanent edge in any undertaking.

5. Innovation and Creativity • Innovation and Invention • Invention = New • Innovation = ties ideas to consumer experience and results in increased customer value

6. Invention • What ideas or products can you think of that were inventions?

7. Printing Press - 1439

8. iPhone: 2007 Not New: Cell phones Portable media players Portable cameras Video recording Cellular networks GPS Multi-touch screen: Mitsubishi DiamondTouch (2001)

9. Nothing is New. Everything is Recycled • Coffee: • 1800s: age of commodities – whole beans • 1900-1950: age of goods – ground coffee • 1960-1980: age of services – cup of joe • 1990s: age of experiences – lattes • Now: age of authenticity – whole beans

10. Mastery and Artestry • Mastery: a master in your field • Artistry: the ability to periodically step back and consider the larger picture. What business are we really in, and what will customers and clients need in the future?

11. Steve Jobs Didn’t invent computers Didn’t invent portable computers Didn’t invent cell phones Didn’t invent MP3 players

12. Peter McColough • former Xerox CEO • A Master, but… • Not an Artist • Xerox (PARC)developed: • The mouse, laser printer, LAN etc. • Co. failed to take advantage of inventions • Short-sighted managers at PARC unwilling to take chances • Company managed on quarterly basis looking primarily at bottom line • Engineers left to create start-ups

13. Johannes Gutenberg • Mastery and Artistry Skills: • Artist: created movable type machine • Not a Master: sued by business partner and died broke and unrecognized.

14. Innovation and Invention • Consider: • How is innovation different from creativity? • What is an invention? • Are all inventions innovations? • Dubai Moving Skyscraper: http://www.youtube.com/watch?v=woseJrFmcSM

15. Innovation: Definitions (?) • The ability to see relationships where others have not • The process begins with figuring out a better way of doing something and ends with something new and useful. • The process can take a few seconds or a few years.

16. Innovation and Creativity • Creativity: • deviant from the norm • pertinent to the task at hand • Innovation: • a practical application of creative efforts designed to satisfy a need

17. Innovation is: • a habit; it applies to everything you do. • a process; the process can be learned. • the ability to make connections, especially among disparate entities. • not an absolute – operates on a scale • in business, it’s a team sport. • Nature vs. Nurture

18. The Innovation Quiz • What famous product was considered a failure and abandoned - but became a success when one of the engineers took some discarded samples home, only to find that his teenage daughters used the product for setting their hair? • a) styling gelb) Scotch tapec) Post-It notes

19. The Innovation Quiz • What famous product was considered a failure and abandoned - but became a success when one of the engineers took some discarded samples home, only to find that his teenage daughters used the product for setting their hair? • a) styling gelb) Scotch tapec) Post-It notes

20. The Innovation Quiz • What famous inventor threw a paint-filled sponge at the wall and then looked to see what shapes he could find in the splatters of paint, then thought about connections between the image he saw and the problem he was working on? • a) Alexander Graham Bellb) George Washington Carverc) Leonardo da Vinci

21. The Innovation Quiz • What famous inventor threw a paint-filled sponge at the wall and then looked to see what shapes he could find in the splatters of paint, then thinking about connections between the image he saw and the problem he was working on? • a) Alexander Graham Bellb) George Washington Carverc) Leonardo da Vinci

22. The Innovation Quiz • What famous inventor was standing by a well when he saw a stone hit the water at the same time a bell rang. Watching the circular ripples in the water while at the same time listening to the ringing of the bell, he realized that sound travels in waves. • a) Sir Isaac Newtonb) Leonardo da Vincic) Marconi

23. The Innovation Quiz • What famous inventor was standing by a well when he saw a stone hit the water at the same time a bell rang. Watching the circular ripples in the water while at the same time listening to the ringing of the bell, he realized that sound travels in waves. • a) Sir Isaac Newtonb) Leonardo da Vincic) Marconi

24. The Innovation Quiz • Who solved a famous problem by imagining he was travelling on a beam of light? • a) Thomas Edisonb) Albert Einsteinc) Benjamin Franklin

25. The Innovation Quiz • Who solved a famous problem by imagining he was travelling on a beam of light? • a) Thomas Edisonb) Albert Einsteinc) Benjamin Franklin

26. How Can YOU Become More Innovative?

27. Becoming More Innovative • The process of innovation • How the brain works • The application of the process • Develop an Innovative Attitude

28. The Process of Innovation • Preparation • Idea Formation • Incubation • Illumination • Evaluation

29. How the Brain Works • Left Brain: • uses logic • facts rule • words and language • order/pattern perception • reality based • forms strategies • practical • safe • Right Brain: • uses feelings • big picture orientation • symbols and images • philosophy & religion • appreciates • spatial perception • fantasy based • impetuous • risk taking

30. Right Brain – Left Brain

31. The Color Test http://www.fireworkspop.com/colortest.htm

32. Right Brain – Left Brain

33. Application of the Process • You can’t just DO it (at least not right away). • You must impose a structure on the process.

34. Application of the Process • Practice the three Cs: Clothes, Color, Count • When getting dressed, look at the colors you are putting on. Quickly list as many alternative color names as you can. • e.g: brown: warm brown, rust, young oak, toast, burnt sienna, burnt earth, squirrel, evening orange, café au lait, sun-kissed mahogany, rolling-in-the-mud Old Yeller.

35. Application of the Process • Use other people as sounding blocks: • e.g: At a group gathering, start a progressive story about anything. A wacky group somewhere else in the country or world who is also just gathering. • Each person adds a few sentences to the story.

36. Application of the Process • Play the TV/movie game • Study a character, and write down a dozen or so ways that he or she reminds you of yourself. • Then, during the commercials, figure out a link between one of the traits and the product being advertised. Pick a different one for each commercial break. • e.g: needs to go on a diet, is humorous, is a college grad, drives a red car…

37. Learn from the Innovators • Combine your personal and professional lives: • Be a Poet

38. Haikus and Limericks • Haiku: • 3 lines: 5, 7, 5 • Limerick: • 5 lines: 8 or 9, 6 or 7, 8 or 9

39. Haikus • Global climate change • Deal with inconvenient truths • Create Green Jobs now. • Three point one four one • Five nine two six five three five • Eight nine seven nine

40. Limericks • ‘Tis a favorite project of mine • A new value of pi to assign. • I would fix it at three • For it’s simpler, you see • Than 3 point 14159

41. Limericks • At the stadium students gather to cheer • They get louder when the end is near • The papers all report • That it’s such a great sport • But I think most just come for the beer.

42. Learn from the Innovators • Combine your personal and professional lives: • Be a Poet • Be a Thief • Throw a Fit • Daydream • Push the Limits • Draw/Paint a Picture

43. Develop an Attitude for Innovation • Learn to deal with failure • Learn from discarded ideas • Learn how to be silly • Convince yourself that you are creative

44. Failure • Failure is a learning tool • Don’t fear being silly or being different • Careful ideas aren’t the best ones

45. Let’s Try It! • Take out a sheet of paper. • List as many ways as you can that you think you can become more innovative. • Turn to a person sitting next to you and share your ideas.

46. Brainstorming • Turn it into a routine • daydream, draw, visualize, doodle… • Do it while exercising, bathing, walking • The subconscious is full of ideas • e.g: play Imagine with your idea or product: • imagine if it spoke to you • imagine if it was a toy • imagine if it was a cartoon character

47. Brainstorming • Think visually • Draw a picture • Create a Mindmap

48. Mindmapping

49. Draw a Mindmap for a degree in Dietetics from IU

50. Questions?