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E-Commerce Case Study

Kevin May EC 511 Dr. Foxwell. E-Commerce Case Study. Overview. Search Engine Optimization (SEO) Pay Per Click Content Management Systems (CMS) Statistical Analysis. SEO. What is indexed? Names Meta-Tags Coding W3C Standards Less is More Non – HTML SE and DMOZ Submissions

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E-Commerce Case Study

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  1. Kevin May EC 511 Dr. Foxwell E-Commerce Case Study

  2. Overview • Search Engine Optimization (SEO) • Pay Per Click • Content Management Systems (CMS) • Statistical Analysis

  3. SEO • What is indexed? • Names • Meta-Tags • Coding • W3C Standards • Less is More • Non – HTML • SE and DMOZ Submissions • Absolute Path (No Parameters)

  4. Pay Per Click • Not Dependant on Site Construction • Adwords • Daily Budget • Overture • Dutch Auction • Targeted Audience

  5. Content Management • Apache Lenya • Macromedia Contribute • Rainforest Administration Suite • Demo:http://trp.test.janmedia.com/index.xml

  6. Statistical Analysis (11.1 - 11.8) • 2567 Unique Visitors • 3382 Visits • 1.31 Visits per user • CBMG • Time Spent on Site

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