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IDT European PR Summary CY2012 ( Jan-Aug)

IDT European PR Summary CY2012 ( Jan-Aug). European Press Coverage 2012. Total number of clips 2012 YTD = 280 (8 months) Pro-rata = 420 Total number of clips 2011 = 408 Equates to 3% growth in coverage v 2011 despite 15% reduction in PR fee (eff. Apr 2012).

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IDT European PR Summary CY2012 ( Jan-Aug)

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  1. IDTEuropean PR SummaryCY2012 (Jan-Aug)

  2. European Press Coverage 2012 • Total number of clips 2012 YTD = 280 (8 months) Pro-rata = 420 • Total number of clips 2011 = 408 • Equates to 3% growth in coverage v 2011 despite 15% reduction in PR fee • (eff. Apr 2012)

  3. European Technical Article Placements • Total articles placements 2012 YTD = 27 (+4 live pitches). • IDT Objective is 40 placements per year (10 per quarter)

  4. Pinnacle 2012 European key achievements & activities • Growth in coverage and growth in IDT technology and product awareness despite reducing PR spend • Intelligent distribution of press releases to European media • Local language coverage in key press in UK, France, Germany, Italy, Spain, Scandinavia • French ‘Electron d’or’ Product of the Year award for P9020 / 9030 • Phone briefings secured with European editors for all key product launches • Continuing technical article writing service with 100% placement of written material • Total of 21 press interviews / meetings YTD • Highly successful support at Embedded World Show, Germany including 11 press meetings • Writing and submission of 5 award entries • Support of IDT at Electronica defined with execution between Sept an end Nov (pre-show, at show, post-show activities). Targeting 10-12 press meetings at show • On-going management of media planning in Europe

  5. A-level launch briefings 2012 • Wireless chargingSoCs– Bodo’s Power, PSDE, EPN, New Electronics • PMEMs – Bodo’s Power New Electronics, Engineering & Technology • Princeton – New Electronics

  6. Example coverage resulting from phone briefings Bodo’s Power – Product of the month, IDT’s wireless power transmitter

  7. Example coverage resulting from phone briefings Selezione di Elettronica, Italy – MEMs Oscillators New Electronics, UK – Phone briefing with Kam Eshghi

  8. Coverage Examples Electronic Specifier UK Elettronica Oggi, Italy 1 of 4 pages!

  9. Coverage Examples contd. HF-Praxis, Germany ElectroniqueS, France – France’s No.1 publication

  10. Coverage Examples contd. Elektronik Nyt, Denmark EPN –Europe’s No.1 Pan-Euro electronics title

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