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PNB PR Results Summary – 15 July 2010

PNB PR Results Summary – 15 July 2010. agenda. PR Objectives Target Media Outlet List Summary of Results List of Respondents Coverage Report by DMA. PR objectives. Distribute PNB press release to Filipino media to Increase awareness of PNB / WU tie up among target audience

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PNB PR Results Summary – 15 July 2010

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  1. PNB PR Results Summary – 15 July 2010

  2. agenda • PR Objectives • Target Media Outlet List • Summary of Results • List of Respondents • Coverage Report by DMA

  3. PR objectives • Distribute PNB press release to Filipino media to • Increase awareness of PNB / WU tie up among target audience • Create word of mouth among Filipino communities • Maximize coverage

  4. Target Media Outlet List $38k Value!! Total number of media outlets = 62

  5. List of Respondents $38k Value!!

  6. List of Respondents $38k Value!!

  7. Coverage Report by DMA

  8. Los Angeles

  9. Los Angeles: List of Respondents

  10. Los Angeles: Print Clips

  11. Los Angeles:Print Clips Balita – 12 June Asian Journal – 12 June Tribune USA – 11 June Philippine Media – 16 June

  12. Los Angeles: Print Clips Ang Peryodiko– 1 July Philippine Times – 24 June Manila US Times – 24 June

  13. San Francisco

  14. San Francisco: List of Respondents

  15. San Francisco: Print Clips

  16. San Francisco: Print Clips Asian Journal– 18 June Manila Mail – 16 June Philippines Today – 16 June

  17. New York / New Jersey

  18. New York/New Jersey: List of Respondents

  19. New York / New Jersey:Print Clips

  20. New York/New Jersey: Print Clips Filipino Reporter– 18 June Filipino Times– 12 June

  21. New York/New Jersey: Print Clips Asian Journal– 18 June

  22. National

  23. National: List of Respondents

  24. National: Online Clips

  25. National: Online Clips Philstar.com – 26 May http://www.philstar.com/Article.aspx?articleId=578406&publicationSubCategoryId=66

  26. National: Online Clips Balita.com – 12 June http://content.yudu.com/Library/A1o28z/BalitaJune122010/resources/index.htm?referrerUrl=http://www.yudu.com/item/details/176358/Balita- June-12--2010

  27. National: Online Clips Inquirer.net – 14 June http://globalnation.inquirer.net/news/breakingnews/view/20100612-275218/PNB-to-offer-Western-Union-Money-Transfer-in-13-Countries

  28. National: Online Clips Asianjournal.com – 16 June http://www.asianjournal.com/community/16-community-news/5814-philippine-national-bank-to-offer-western-union-money-transfer-across-three-continents-in-13-countries.html

  29. National: Online Clips Philippinenews.com – 18 June http://www.philippinenews.com/8402-article.html

  30. National: Online Clips Filipinas Magazine .com– 25 June http://www.filipinasmag.com/?p=705

  31. National: Online Clips Thepinoyweekly.com – 27 June http://thepinoyweekly.com/?conid=16&issue=58

  32. National: Online Clips eManilamail.com – 2 July http://manilamailcommunitynews.blogspot.com/

  33. National: Radio Clips

  34. National: Radio Clips Please click on speakers below in slide show mode to listen to the clips. Radio Manila – 18 June Radio Pinoy – 25 June

  35. National: Print Clip

  36. National: Print Clip Philippine News– 2 July

  37. Hawaii

  38. Hawaii: List of Respondents

  39. Hawaii: Print Clips

  40. Hawaii: Print Clips The Fil-Am Courier – 16 June Hawaii Filipino Chronicle – 26 June

  41. Seattle

  42. Seattle: List of Respondents

  43. Seattle: Print Clip

  44. Seattle: Print Clip Filipino American Herald – June

  45. Las Vegas

  46. Las Vegas: List of Respondents

  47. Las Vegas: Print Clips

  48. Las Vegas: Print Clips Balita – 30 June Asian Journal – 17June Nevada Examiner – 18 June Philippine Times of St Nevada – 25 June

  49. San Diego

  50. San Diego: List of Respondents

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