What is Local SEO, and How Does It Work

1. WHAT IS LOCAL SEO, AND HOW DOES IT WORK? WHAT IS LOCAL SEO Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business. But to understand local SEO, you need to know how Google works first. https://www.dynamicsalessolutions.co.uk/seo-cheltenham/

2. HOW DOES GOOGLE WORK? HOW GOOGLE RANKS SEARCH RESULTS When you type a search phrase into Google, it checks the pattern of various website signals, or ranking factors, such as how relevant your site is, to return a list of sites that match your search. Most people don’t realize that Google isn’t doing a live search of the entire internet every time someone types something into the search bar. It’s actually searching a stored copy of all of the sites that Google has discovered. This copy is called the Google Index. To form the index, Google uses small programs called “spiders” to crawl the web. Each spider works the same way: It starts on a single page, then follows the links on that page, looking at content on the next pages, and so on. As web content gets crawled, it’s stored in Google’s servers, and the index is built. The spiders work at a mind-blowing scale, constantly crawling trillions of pages at an incredibly fast pace. This ensures that the index is as up-to-date as possible and new sites and connections are discovered quickly. Contact:- Google uses various processes to rank hundreds or thousands of sites in the blink of an eye. These processes are called algorithms. When you Google something, an algorithm checks the index and returns a list of websites that match your search in organic results. Those results are chosen and ranked based on relevance, prominence and popularity given by inbound links. The algorithm looks at various on-site and off-site factors to determine which websites have something related to your search. All of the relevant sites are added to the list, which is then ranked by prominence. Again referring to the various on-site and off-site factors, the algorithm determines which sites best answer your search query, and those sites are listed at the top of the search results. Improving your SEO influences both relevancy, prominence and link populrity factors for your website. If the right elements of your site’s digital footprint are optimized, your site shows up higher in more search results. Address: Suite 1, Parish Council Offices, Brockworth Community Centre, Court Road, Brockworth, Gloucester GL3 4ET Email: hello@dynamicsalessolutions.co.uk Phone: 01452 534860 https://www.dynamicsalessolutions.co.uk/seo-cheltenham/