Living in a Virtual World How Second Life can Impact Your Interactive Marketing

1. Living in a Virtual WorldHow Second Life can Impact Your Interactive Marketing Presented By: Ryan P. TuttleVP, Client Services Spunlogic Island (221, 46, 30)

2. Presentation Agenda • About Spunlogic • Second Life Intro • Marketing in Second Life • Current campaigns • What’s working, what’s not • How to Get Started • Q & A

3. About Spunlogic Spunlogic is an award-winning interactive marketing & technology company that uses an in-depth understanding of online user behavior to help companies attract, convert and retain customers. • Strategy • Online Marketing & Advertising • Interactive Design • Application & Web Development • Emerging Media

4. Our Approach Since our inception we have been constantly improving and enhancing our approach to interactive projects. Through these enhancements there remain 5 key areas of our process that we feel are integral to delivering a successful interactive campaign. They are as follows: • Goals & Key Performance Indicators (KPIs) • User Experience & Usability • Ideation & Creative Brainstorming • Production • Continuous Assessment & Ongoing Development

5. Featured Clients

6. Our Services • Interactive Design • User Interface Design • Online Branding • Flash • Copywriting • Application Interface Design • Banners & Interactive Ads • Online Marketing • e-mail Marketing • Search Engine Marketing • Viral Marketing • Online Advertising • Affiliate Marketing • Integrated Campaigns • Emerging Media • Rich Media/AJAX • RSS • Mobile Applications • Podcasting • Blogging • Widgets • Second Life • Strategy • Online Behavior Research • User Analysis & Segmentation • Tactical Recommendations • Competitive Analysis • Content Strategy • Usability Assessments • Ongoing Metrics Analysis • Web & Application Development • Intranets & Portals • e-Commerce • Custom Applications • Content Management • Systems Integration

7. Second Life

8. Virtual Worlds Second Life

9. Virtual Worlds Second Life What is appealing about Second Life? What makes it different? • It’s not a gameRole Playing, instant and unlimited avatar change • Editing Avatar • User Generated Content • All the objects you can see

10. Virtual Worlds Second Life What is appealing about Second Life? What makes it different? • 1st Life, real-time Economy System • Credit Card and PayPal • Buy, sell, rent • First virtual millionaire

11. Second Life Marketing

12. Marketing in Second Life • Branding In-World • Product Launch and Development

13. Marketing in Second Life • Product Research • Extending Brand Experience • Nissan Islandfeaturing 3 differentareas for differentdriving experiences

14. Marketing in Second Life • Extending Brand Experience - Lego

15. Marketing in Second Life • Extending Brand Experience – MLB • “Simulcast” of Home Run Derby

16. Marketing in Second Life • Wells FargoStagecoach Island – “teach financial literacy to young people while they guide avatars through a branded mini-world” • Moved to Active Worlds for“security and bug related problems”

17. Marketing in Second Life • Smokin’ Aces

18. Marketing in Second Life • Community Engagement • Leveraging 1st Life Assets • Both Automated and Live Staff

19. Marketing in Second Life • eCommerce – Circuit City, American Apparel

20. Marketing in Second Life • eCommerce –Amazon.com

21. Marketing in Second Life • Travel

22. What’s Next?

23. Getting Started • Second Life still in it’s infancy • Simple tactics can draw attention • Still plenty of opportunity for education • Low cost of entry • Built in audience • Existing assets and environmental engine • Use an agency