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Harley-Davidson Sec II Corporate Governance. Strategic Managers J. Brayall. Board of Directors- Vision . Stock rose 23,000% since going public (1986-2006 ) Core business - resonates w/ ‘motor heads & suits’ Graying of its prime sector (med age = 47 )
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Harley-DavidsonSec II Corporate Governance Strategic Managers J. Brayall
Board of Directors- Vision • Stock rose 23,000% since going public (1986-2006) • Core business - resonates w/ ‘motor heads & suits’ • Graying of its prime sector (med age = 47) • Shifting & tuning focus – younger/sports world riders • World expansion = XX digit growth, weakening N. American Ops • Grow brand in Latin America, Asia (India/China) & EU.
Board - workings • Stock symbol = HOG • Director(Non mgt) AN retainer of $100K, at least ½ to be paid in common stock • Encourages SR Mgmt to interact w/ the Directors • Audit , HR, $Comp & Nominating & Corp Governance Cmtes = Independents • Furthering steps for compliance to enviro- emissions, noise & safety stnds- which positions it better for EU and Japanese mkts
Board-Talent to the Table • Specialization & Experience (Core & Expansion) • Technical Engineering • Transportation & Logistics (SCM) • Dealer relationships • Recapitalization / Private to Public • M&A / Leveraged Buy-Outs / Corp Law • Financial • e-Busn, IT, TeleCom, Media • International Mkting & Merchandizing
Top Management • 50% of all Harley employees ride the brand • CEO & Board’s direction to Mgmt- • intimately know customers • design / offer great products • operational excellence mfr’ing & Supply Chain Mgmt (SCM) • Direction to strengthen credit division (including franchising (wholesale & retail) income stream • ‘Top 100 Global Brands’ and in Fortune’s ‘Most Admired Companies’ and Forbes ‘Company of the Year’ • Mktconfidence buying back stock during a multi-year repurchase effort valued over $200M.
Mgmt Press ( - ) • Mgmt Accused of stock manipulation- • forcing dealers to accept stock(book corp sales) • US dealers, 80% sold Harley’s exclusively - burdened to shoulder costs until sold more bikes • 2004- retiring CEO made $40M w/ pay & stock options • Several class action lawsuits filed (‘06) claiming Board & Mgmt fraud • Main Production – York, PA- (‘07) full contract strike
Mgmt Makeup • Next to no info published regarding experience / backgrounds or $compensation for the Mgmt team • Harley’s By-Laws- Director & Mgmt Pay = cash & stocks; restricted, deferred & nonqualified options